Versus Versace joins forces with former One Direction-er Zayn Malik, now ZAYN, to create a capsule collection that will make its debut in May 2017. Called ZAYN X VERSUS, the collection will feature both men’s and women’s looks. The singer will also front the advertising campaigns, the first of which will make its debut in February 2017.
“ZAYN is one of the most exciting personalities on the world stage right now. When we first met, he told me how much he loves fashion. I thought it would be fantastic to collaborate on a new Versus collection together. And, given ZAYN’s huge fan base around the world, I expect there will be a lot of excitement about what we create together,” says Donatella Versace.
The collection will be developed in close collaboration with the chief designer. Members of the media and buyers will first see the collection at a presentation next spring, with further details forthcoming. A percentage of the net proceeds from the ZAYN X VERSUS collection will be donated to charity.
“I think Versus has always been a very cool brand. It’s a great brand for me and for people in my generation. I’ve always wanted to design clothes, and there’s no brand I’d rather design for than Versus. The bonus is that I get to collaborate with Donatella, whom I love and admire. I know we’ll create something amazing,” said ZAYN.