This year end festive season, Aesop pays homage to the ground breaking studies on human behaviour with their annual gift kits, paying particular attention to the influential social psychology experiments that rose to prominence in the 1950s, 1960s and 1970s with ‘The Enigmatic Mind’.
Through six kits packaged in a practical, reusable amenity case each, and wrapped in sleeves with subtle designs inspired by social psychology books of the era based on the experiments behind each design, the brand shines a light on these human behavioural experiments: how humans interact with each other, whether working together or helping others, establishing connections or social conformity.
Available from November onwards at all Aesop signature stores, the brand encourages to consider what generosity means, while carrying out the act itself during this season of giving, and perhaps throughout the rest of the coming year.
The Association Gift Kit is in reference to the small-world experiment, and how we connect to seemingly random strangers. Inside, it comprises of a closely related trio of parsley seed formulations to get you started on connecting with the people around you: the parsley seed facial cleanser, parsley seed anti-oxidant facial toner, and parsley seed anti-oxidant serum.
Next comes the Concord Gift Kit that references the Robber Cave Experiment, which examine the ways we can initiate harmony when social situations go awry. The harmonious top-to-toe composition includes A Rose By Any Other Name body cleanser, Resurrection Aromatique hand balm, and Immediate moisture facial hydrosol.
The Perception Gift Kit carries the depiction of the Capilano suspension bridge experiment, which explores how we feel towards others. Comprising products that elicit a satisfying sensation, the Geranium Leaf body cleanser, Redemption body scrub, and the limited release Redemption body balm, this trio is bound to leave your senses thoroughly gratified.
Aesop’s take on the propinquity effect comes in the form of the Proximity Gift Kit. An exploration of how regular interaction is necessary in developing meaningful relationships, the assembly of classic skin care includes the Fabulous face cleanser, B & Tea balancing toner, and the Camelia Nut facial hydrating cream – tight-knit products that are bound to make you look your best in making first impressions.
On the contrary of the propinquity effect is the bystander effect for the Regard Gift Kit, which touches on the phenomenal impact it has on our fellow man. The kit comprises of three essential Aesop formulations to look after one’s own face and body: the Fabulous face cleanser, the Mandarin facial hydrating cream, and the bestselling Geranium Leaf body cleanser.
The Sway Gift Kit draws up the rear in reference to the Asch conformity experiment, on how we adapt to accommodate those around us. The agreeable hand and body care formulations consist of the Resurrection Aromatique hand wash, the Resurrection Aromatique hand balm, the Geranium Leaf body cleanser, and the Geranium Leaf body balm.