Here’s a fragrance that can afford to throw its weight around. Priced at a hefty $540 for a 100ml bottle, you’re obviously wondering whether gold flecks are mixed into the concoction that would warrant its price. We’re doubtful of the gold part, but still we’re certain the unisex New York Oud has what it takes to conquer the world of scents.

The first Oud conquered Harrods back in 2008, while the second, Bond No. 9 Oud launched last year at their tenth anniversary. The resounding accolades of the first two has shoved the brand forward into producing New York Oud with a dynamic and self-assured smoothness. New York Oud’s top notes consist of red plum and orange zest, and you get a quick slightly fruity and woody mist at first spritz, which quickly gives way to  heavier base notes of musk, honey and earthy vetiver, which lends the fragrance an overall sensual flavour.

And unlike most fragrances which fade out after an hour or two, New York Oud has an oud concentration of 30%, unlike the 20% which is typical of most other perfumes and fragrances. We’ve tried, tested and confirmed that one blast is all you need to be smelling good all night long. Encased in a superstar bottle with a laser-etched patterning of their signature token in a smoky gunmetal grey, the fragrance has attitude, and a lasting one at that.

Available at all Sephora stores

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