Max, one of the largest value fashion brands across Middle East and India, has announced the launch of its fourth and flagship store in 1 Utama. The opening was marked with a red carpet ceremony hosted by Ramanathan Hariharan, Max CEO and Director of Landmark Group. The opening ceremony included the presence of Malaysian Actress Amber Chia, Instagram sensations Ashley Lau and Brian See, and several members of the media.
Located at the 1Utama Shopping Centre, in Petaling Jaya, Malaysia, the new store is over 10,000 square feet and will retail Max’s label of men’s, women’s, and children’s fashion – as well as sportswear, bags, footwear, lingerie and accessories. The store is also set to offer the latest Spring Collection 2018 from Max.
Ramanathan Hariharan, CEO of Max and Director of Landmark Group said, “We established our presence in Malaysia last year with the opening of our first store in IOI Mall – Putrajaya. Subsequently, we have opened two more stores, in Sunway Putra Mall & more recently, Avenue K Mall – all of which have been met with overwhelming success. Staying faithful to our commitment to serving customers in Malaysia, we have opened our fourth and flagship store at the 1Utama Shopping Centre, Petaling Jaya. We are keen to continue serving Malaysia’s young customer base that understand and appreciate great fashion.”
“In addition to serving our customers, we also aim to support society by adding substantial employment opportunities. With the new flagship store, we currently operate over 47,000 sq. ft. of retail space in Malaysia. By the end of 2018, we intend to increase this to 120,000 sq.ft. with over 200 employees across 10 stores”.
He added, “Here at Max, we encourage individuals to embrace their individuality to bring out their own sense of style. We are proud to say that we are the leaders in the value fashion market in Middle East and India. We achieved this not only from offering great quality products but also from providing a fulfilling, world class shopping experience. We wish to continue this and in doing so, increase our strong presence in Malaysia in the future”.
The new store showcases Max’s latest Spring collection with Denim and Activewear being key highlights. Max’s Denim collection stands to offer consumers a strong sense of individuality allowing them to embrace their own unique style. The Activewear collection encourages a healthy and active lifestyle with sportswear that is both stylish and perfect for an ideal workout.
Max today is the leading and most trusted value fashion retailer in the Middle East and India, and aims to have a network of over 600 stores encompassing nine million sq.ft. of retail space by 2020.