How many times have we set our eyes on a new timepiece, spent hours doing the necessary research, worked out the necessary funding (the leaky air conditioner can wait) and then made our way to the boutiques only to be told that said watch is not available in the store? Nothing sucks more than having your hopes dashed by a snarky salesman, but it happens even to the best of us, although a silver lining has recently presented itself.

Adding to the nation’s robust number of watch boutiques, Sincere Watch just opened the doors of its 14th store at Scott’s Square, Orchard Road’s newest luxury lifestyle destination, and promises much to the watch aficionados in and around Singapore. To begin, it Is the first duplex boutique by Sincere and as you step through the gilded threshold of its entrance, you are instantly swathed in luxury.

The 4,267-square feet boutique straddles two diverse environments: the exclusive shop-in-a-shop zone on the boulevard level where brands like Franck Muller and Roger Dubuis are the stars, and the second storey where brands like Audemars Piguet, A. Lange & Sohne, Breguet, Jaeger-LeCoultre and Greubel Forsey commingle. And that’s just a fraction of what’s available in-store. Some of the most coveted pieces include the recently-launched Jaeger-LeCoultre Duometre Spherotourbillon, the Franck Muller Giga Tourbillon and the mind-numbingly complicated Greubel Forsey Double Tourbillon 30.

The largest of its kind, Sincere at Scotts is where you’ll find one of the most extensive collection of luxury watch brands and collections. Pay attention to the creative visual displays because each one is designed specially to bring out the spirit of the brand. Service wise, the many intimate coves and lounges provide for a personalised and private shopping experience. Oh, when you’re shelling out dough by the thousands on a wristwatch, you sure as hell can expect to be pampered all the way!

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