Swiss watchmaking pioneers, Breitling is looking to kickstart the year with a new lifestyle campaign. This campaign sets to feature three astonishing icons: Cassandra Tan, Jazeman Jaafar, and Marshall Sastra from countries of the Southeast Asia region. Breitling’s Southeast Asia #squadonamission will display timepieces from the Navitimer, Superocean Heritage, and Premier collections while taking on incredible adventures.
Style, Purpose and Action
Regarded as inspirational leaders in what they do best, the three inspiring individuals would serve Breitling’s campaign as men and women of style, purpose and action. Cassandra Tan, Jazeman Jaafar and Marshall Sastra from Singapore, Malaysia and Indonesia respectively. A unique squad, each member has made remarkable waves in their field of expertise. Representing Breitling’s universe – Air, Land and Sea, Marshall is an adventure documentary host and experienced skydiver, Jazeman a professional racing driver and Cassandra is a competitive wakesurfer.
A truly dynamic, new generation woman determined to live out her passions, Cassandra holds a diversified portfolio, with bold ventures in unprecedented fields. As Founder and Director of byCaxs, she created a cult following with her own line of quality contact lenses. Eyes were on her when she took up wakesurfing, further inspiring women to try out what was once a male-dominated sport. Today Cassandra represents Singapore regionally in competitive wakesurfing and is poised to continue creating impressive waves in all her pursuits.
One of the most talented and promising racing drivers to watch in Asia, Jazeman has established himself to be a highly skilled and experienced professional racing driver. He has displayed true tenacity and grit taking pole position for many World Championship Endurance Series races. As an affirmation of his incredible drive serving as inspiration to many aspiring youths, Jazeman earned his spot as Executive Director on the board of Sepang International Circuit (SIC) by the Youth and Sport Ministry of Malaysia.
Enthralled by the beautiful landscape of the Indonesian archipelago, Marshall spends his time venturing into some of the most remote and unknown corners. From diving in the deep seas to paragliding over mountain ridges, he is a true explorer and adventurer at heart. His passion for exploration makes the model and actor the prime choice to host travel and adventure documentary “My Trip, My Adventure” for 5 years running now. The skydiving professional and award-winning TV host continues to inspire many to witness the beauty in exploring the great outdoors.
The Time Is Now
Whilst varied in the profession, what unites them is the next generation belief to challenge the ordinary for an incredible new age adventure. This unified passion borne #thetimeisnow campaign. There is no perfect moment and an adventure waits for no one. The campaign encourages dreamers to act and not let the fear of the unknown delay tomorrow’s successes; because the time is now.
Set in the wonderous U.A.E, Dubai, Breitling Southeast Asia #squadonamission takes on incredible Air, Land and Sea adventures showcasing the most excellent timepieces from the Navitimer, Superocean Heritage and Premier collections. The squad members show what it means to take the lead in creating your own adventures with style, purpose and action.
Since 1884, Breitling has established itself a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence.
With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology.
Breitling manufactures its own movements in-house and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.