Having entered the world of football in 2006, by becoming the sponsor of the Swiss national team, high-tech watchmaker Hublot holds the titles “FIFA Official Watch” and “FIFA Official Timekeeper” for the third consecutive time, making it the official watch partner for a total of three World Cups and three Confederations Cups, in addition to three UEFA EURO editions, and three seasons of the Champions League and Europa League.

For the 2018 FIFA World Cup Russia, Hublot has created a smart watch that will instantly connect you to every decisive second of the matches in real time. Wanting a customised watch for the referees, FIFA asked Hublot to conceive the perfect watch to accompany them on the pitches during the matches. Hublot designed this connected watch, its first, for the footballing universe: the Big Bang Referee 2018 FIFA World Cup Russia.

Pelé and Hublot CEO Ricardo Guadalupe at the launch of the one-year countdown to FIFA World Cup 2018 Russia in Moscow.

“It brings together everything that inspires the passion of football lovers! The FIFA World Cup is the Holy Grail of emotions for football fans, so just imagine what an object such as a watch that captures each and every one of its moments, its turning points, its stakes could
suddenly represent? The football aficionados from among the brand’s friends have been waiting for this watch for a long time!” said
Hublot CEO Ricardo Guadalupe.


Limited to 2,018 pieces, available across Hublot’s boutiques worldwide, the Big Bang Referee 2018 FIFA World Cup Russia immediately shows its distinctive spirit with an application specially developed for the competition and a series of “fan” dials and matching straps in the national colours of each participating country. Thanks to its patented interchangeable “One Click” strap, the watch can easily be fitted to one of its two other straps that come with the timepiece: a cuff strap in sponge sporting the 2018 FIFA World CupTM emblem and that of Hublot, a black lined natural rubber strap.

It has all the attributes of the iconic Big Bang: its emblematic architecture cut out of the lightness of titanium, its bezel decorated with 6 H-shaped screws, its Kevlar insert. Even the display on its analogue mode dial could pass for the same aesthetic as that of the automatic models. In terms of size, the 49mm case is what makes the first difference, then its motor, which, for the first time, is driven by technology connected to digital intelligence.

Featuring several notifications, the official World Cup 2018 watch announces matches 15 minutes before their kick-off, as well as yellow and red cards, player changes and goals. Every time a goal is scored, the watch immediately vibrates and displays the word “GOAL.” During the match, the dial shows the match statistics including the score, number of cards, names of goal-scorers, player substitutions and match time.

Benefiting from the Android living ecosystem, the Big Bang Referee 2018 FIFA World Cup Russia has thousands of downloadable applications in addition to its competition functions. In terms of synchronisation, the watch is compatible with all telephones using Android 4.4 and above or iOS 9 and above.


The Big Bang Referee 2018 FIFA World Cup Russia has already been tested discreetly on the wrist of the referees many times during the FIFA Confederations Cup 2017 and FIFA Club World Cup 2017. 2018 marks the very first World Cup in which the referees are supported by video assistance, wearing the Big Bang Referee 2018 FIFA World Cup Russia with its smart technology. On top of all the aforementioned functions, the referees wearing the smart watch will be connected to goal-line technology, an electronic video assistance system for refereeing which follows all the trajectories of the ball and determines for certain if the ball did or did not entirely cross the goal line.

From Saint Petersburg to Moscow via Ekaterinburg, Kaliningrad, Kazan, Nizhny Novgorod, Rostov-on-Don, Samara, Saransk, Sochi and Volgograd, Hublot will be ever more present across the 12 stadiums where the 32 teams compete in 64 matches by sequencing time, changes and extra time to the rhythm of its Big Bang-shaped referee boards.


Made up of football’s living legends, the Hublot Loves Football 2018 campaign sees 16 of the top players, coaches and referees unite in the same, single spirit—that of love for football.

“I believe that there is no finer accomplishment for a brand than to rally its friends and ambassadors around a project that conveys positive and inspiring values. The power of the portraits, the intensity of the words, and the charisma of the personalities all combine to make this a truly fine campaign. For us, football is first and foremost a magnificent means of communicating values and this campaign serves not only to pay tribute to the talents, to transmit the desire to play and the desire to achieve one’s dreams, but also to send a message of hope and solidarity. Images and quotes to look back on as often as necessary. So, let’s be champions!” Guadalupe exclaimed.


The youngest player to have won a FIFA World Cup and the only triple champion in the world to achieve it with the Brazilian team. The UN and UNESCO ambassador has forever impacted football with his unmatched performances. He won the world over with his memorable two goals in the 1958 FIFA World Cup final against Sweden, with his famous flick and again in the 1970 final, when he scored a header marking Brazil’s 100th goal in the FIFA World Cup. His exceptional track record is only equaled by his extraordinary humanity. On becoming a champion, the King of Football shared, “In order to be a champion, you have to respect others and never think you are the best.”

Diego Maradona

The architect of Argentina’s victory at the FIFA World Cup in 1986. Scoring the winning goal, Maradona achieved his childhood dream and the dream of his nation! The footballer, who played with Napoli for over seven seasons, gave the city two league titles, one Italian Cup and one UEFA Cup, and remains a hero among the people of Naples. His advice to aspiring champions, “To become a champion, you must never give up and never stop training. Above all, you have to respect your parents as they are the best advisors for your career.”

José Mourinho

With two UEFA Cups, two Champions Leagues, FIFA World Coach of the Year 2010 and the Ballon d’Or for coaches, he has led teams in Portugal, England, Italy and Spain to victory in their national championships. He has Portugal in his heart and the best players of England in his hands, and may well connect his watch to shift between these two nations.

Stanislas Cherchesov

The USSR’s and Russia’s Best Goalkeeper and winner of the USSR Cup, Cherchesov is the man responsible for preparing the national team of Russia for the 2018 World Cup. The coach is determined to see the ultimate dream of every coach through: to win in their own country.

Didier Deschamps

He was nominated by FIFA as one of the best living players. His results have earned him the distinction of best coach of the year on two occasions, and best coach in League 1. He won the FIFA World Cup in 1998, and took France into the ¼ finals of the 2014 FIFA World Cup and the final of UEFA EURO 2016.

Björn Kuipers

With whistles and cards, he has witnessed the greatest victories in football and refereed almost everything… FIFA, UEFA, UEFA Europa League, UEFA Champions League, Confederations Cup, UEFA U-17 and U-21 Championships, the FIFA U-20 World Cup.

Hervé Renard

The French footballer, now a coach, is experiencing his first FIFA World Cup this year on the bench of the Moroccan team. A little nod from destiny, he qualified Morocco for the FIFA World Cup in a win against the Ivory Coast, which he had led to victory in 2015 by winning his second Africa Cup of Nations after having taken Zambia to the final in 2012.

Gareth Southgate

Gareth’s heart lies with England. He has represented the team in FIFA World Cups, trained the U-21 team, and become manager of the senior men’s team in 2016 – qualifying top of the group for FIFA World Cup 2018 in Russia. During his domestic playing career, Gareth made over 500 senior team appearances for Crystal Palace, Aston Villa and Middlesbrough. He was club captain of all three sides, winning the First Division title with Palace and the League Cup twice with both Villa and the ‘Boro. Gareth Southgate is a born leader and was destined to make the transition from successful player to top-flight manager when he hung up his boots in 2006.

David Trezeguet

Champion of France in 1998, he became the best foreign goal-scorer in the history of Juventus in Italy. He played in three FIFA World Cups, including a victory in 1998 under the French flag. He finished his career where he began playing football, in Argentina.



Hublot, together with The Hour Glass, will be hosting an array of unique activities in Pavilion KL to inspire the public with the passion for football. From 27 June till 3 July 2018, celebrate the 2018 FIFA World Cup Russia and kick off the day with a penalty shoot-out on a unique Hublot football pitch staged at the Bintang Circle centre court. While this is a good opportunity for football fans to test or show off their skills, it is also a great experience to feel the unique excitement of the game here at the mall. Even better, shopper can stand a chance to win a limited edition “Hublot Loves Football” soccer ball. Adding to the air of excitement, fans can also view select Hublot timepieces, including the limited edition Hublot Big Bang Referee 2018 FIFA World Cup Russia that will be on display during this period.

written by.

KC Yap

Editor, Augustman Malaysia
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