Distinguished by its clean, architectonic design underpinned with mechanical watchmaking tradition, the Pontos by Maurice Lacroix perfectly symbolises the synergy of technical innovation and artistic performance, as well as the brand’s emphasis on aesthetic and craftsmanship, which has led to a decade of Red Dot Design Awards, beginning with the Red Dot: Best of the Best, the top prize in the Product Design category, for the Pontos Decentrique GMT Limited Edition in 2007.
As part of its relentless quest for design innovation, Maurice Lacroix has since 2009 partnered with foremost design, architecture, ID and lifestyle publication Wallpaper to further explore the form and function of the watch manufacture’s creations, with the participation of noted designers, the latest being esteemed French architect and winner of the Pritzker Prize, architecture’s highest honour, Jean Nouvel, and the chief designer and founder of acclaimed multi-disciplinary design house Nendo, Oki Sato, both of whom had the pleasure of reinterpreting the Pontos Day Date.
Nouvel’s take on Pontos was to strip it down to its core identity by putting the raw material at the center of his design, thus reaffirming the natural elegance of the Pontos. In his own words, “I wanted to highlight the object’s characteristic of simplicity, using the plainest numerals possible, the most slender hands, and glass with as little shine and reflectivity as possible.” The result- a refreshingly minimalist steel rendition featuring a vertical brushed dial with slender hands and indexes, decorated with a discreet engraving of Nouvel’s initials, fitted with an elegant calf leather strap of the most refined construction.
In the following video, Nouvel bares his thoughts on his interpretation of the Pontos Day Date. His narrative is accompanied by a prologue by David Sanchez, product and R&D director of Maurice Lacroix.
Sato’s work was all about integration. Echoing the architecture of the modern domestic space, his Pontos takes the form of a Cuckoo clock in a very sleek design: “Because I wanted something that really blends into a room, I chose a matte white with a bit of pink gold as detailing”. The creative spin immediately gives the Pontos Day Date a place befitting its calibre in the home and expands its role from a timekeeping instrument to a full-on installation.
Let’s hear it from Oki Sato in the episode below: