As part of the relaunch campaign for the Pasha watch, Cartier unveiled a group of ambassadors for the timepiece line. Dubbed the Pasha community, these personalities hail from various segments of the entertainment industry. Their backgrounds and accomplishments are vastly different, yet they share similarities as outliers who have gone their own way in their respective fields – a reflection of the Pasha’s bold and timeless design. Their diverse personal styles also put a spotlight on the timepiece’s versatility – something that aligns well with Cartier’s desire to reach a new and younger audience.

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