Montblanc opened the largest ever store in the world yesterday in Beijing, with international artists and guests from all over the world in attendance. The four-storey flagship in Sanlitun introduces a new store concept for Montblanc which offers guests a new way of experiencing and discovering Montblanc products in an innovative and interactive manner.

 Montblanc Flagship Store Opening in Beijing-am_il_v1001_i_0d74022f91b5d5ebac8c5463aec224b295_7fc4bcc4f848cd6ab4e00409ad0efcd494

With the store opening, Montblanc also introduced the entire Collection Princess Grace de Monaco, a high jewellery collection dedicated to the lovely Princess Grace Kelly. At the same time, guests also had the opportunity to see the label’s full collection of timepieces, writing instruments and high jewellery collection. On the doorstep of the new concept store, guests were transported to the historic streets of Europe’s prestigious principality, Monaco, recreated in China’s capital for one night.

 Montblanc Flagship Store Opening in Beijing-am_il_v1001_i_f486c1b889316713efbecf5a51f5445f29_aadbe0d15934f59f239c711ab920721625

Check out the video of the store opening as well as interviews with guests in attendance, from Jessica Alba to Naomi Watts. More video footage will be coming along.

 Montblanc Flagship Store Opening in Beijing-am_il_v1001_i_85af17dff25ff1de0bbb7717ab68aa0900_18fc2eb9e2e37f2928e14830e825bf2591

All content courtesy of Digital News Agency.

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