Montblanc opened the largest ever store in the world yesterday in Beijing, with international artists and guests from all over the world in attendance. The four-storey flagship in Sanlitun introduces a new store concept for Montblanc which offers guests a new way of experiencing and discovering Montblanc products in an innovative and interactive manner.
With the store opening, Montblanc also introduced the entire Collection Princess Grace de Monaco, a high jewellery collection dedicated to the lovely Princess Grace Kelly. At the same time, guests also had the opportunity to see the label’s full collection of timepieces, writing instruments and high jewellery collection. On the doorstep of the new concept store, guests were transported to the historic streets of Europe’s prestigious principality, Monaco, recreated in China’s capital for one night.
Check out the video of the store opening as well as interviews with guests in attendance, from Jessica Alba to Naomi Watts. More video footage will be coming along.
All content courtesy of Digital News Agency.
