Last week, some 200 journalists from around the world (August Man Malaysia included!) flooded towards Dubai – more specifically, the Bvlgari Resort Dubai, for the inaugural LVMH Watch Week.

For the first time ever, the LVMH Group has organised the exclusive event to complement the traditional Swiss watch industry shows happening at the end of April and beginning of May.

Together with LVMH Maisons Bvlgari, Hublot, TAG Heuer and Zenith, the LVMH Watch Week showcased new timepieces, while providing a platform for dialogue with the CEOs and other executives of the Maisons in a truly exceptional setting of the largest establishment in the Bvlgari hotel collection.

Here, we recap some of our favourite launches from each brand during the LVMH Watch Week from January 13 to 15.


Bvlgari Octo Finissimo Minute Repeater

The record-breaking collection once again rewrites the rules of contemporary watches with new innovative finishes for its five newest models, especially the Octo Finissimo Minute Repeater in rose gold.

Powered by the BVL 362 caliber, an ultra-thin 3.12mm Mechanical Manufacture Minute Repeater movement with manual winding, the follow-up to the 2016 debut in titanium is dressed in sandblasted rose gold via an impeccable feat of technical and aesthetic expertise: the hour markers and the seconds counter at 6 o’clock on the dial showcase an incised, cut-out design; the openings serve to amplify resonance inside the case, optimising the sound effect.


Honorary Mention:
Bvlgari Octo Finissimo Automatic in Black Sandblast-Polished Ceramic


This new rendition features a sandblast-polished ceramic case, dial and bracelet – a new signature monochromatic look, which alternates between the matte and brilliant surfaces, reflecting light. Bvlgari has also achieved the case’s extraordinary thinness in fine ceramic with the help of the Roman Jeweller’s daring and delicate touch.


Hublot Big Bang Integral

2020 marks the 15th anniversary of the Big Bang, and Hublot embraces the milestone by fitting the brand’s iconic timepiece with a tailored integrated bracelet that sits perfectly against the skin.

A visual harmony resulting from absolute proportions, the aesthetic signature of the bracelet is powerful enough for it to be instantly associated with that of the Big Bang: the sharp style of the one-central-two-lateral links adopts the codes of the case, with edges that not only echo the aesthetic of the pushers, but also the architecture of the middle with is cut-outs.

The Hublot Big Bang Integral consists of three models: 500-piece limited edition All Black version, dedicated to the “invisible visibility” concept introduced in 2006; 500-piece lightweight titanium, hard-wearing, scratch-proof ceramic; and King Gold, an exclusive-to-Hublot alloy of intensely red 18-carat gold from the catalyst of gold, copper and platinum.


Honorary Mention:
Hublot Spirit of Big Bang Rainbow

Like a modern alchemist, Hublot has enshrouded the beginning of 2020 with good omens with the Spirit of Big Bang Rainbow, in which the soft shade of the cases in King Gold takes on the colours of the rainbow, with a shimmering paving of round and baguette-cut gemstones.

Reigniting the success of the Spirit of Big Bang collection with a design directly inspired by the Big Bang with a barrel shape, the Spirit of Big Bang Rainbow comes in a unique case construction that enables an infinite number of combinations of materials and colours: the hour hand for the 42mm version clasps the chronograph skeleton movement like the claws of a precious setting; whereas the gemstone-covered dial of the 39mm model sparkles reflections from the sapphires, rubies, topazes, tsavorites and amethysts.


TAG Heuer Carrera 160 Years Silver Limited Edition

TAG Heuer turns 160 this year!

The Swiss luxury watchmaker has definitely come a long way since it was just known as Heuer in 1860, founded by Edouard Heuer in Saint-Imier, Switzerland. And leading the year-long tributes and celebrations is TAG Heuer’s most elegant chronographs that has carried the brand’s racing heritage and daring spirit through the decades: the TAG Heuer Carrera.

With a design from the 1960s, powered by a 21st century watchmaking innovation, the 160 Years Silver Limited Edition will be available worldwide from June onwards with only 1,860 pieces.

The new stainless-steel chronograph features many of the same design highlights as its predecessor, but in a 39mm case instead of the original 36mm alongside other design codes: the permanent second indicator is at 6 o’clock instead of at 9 o’clock, due to the difference in the construction of the Valjoux 72 from 1963, and today’s Heuer 02 movement; and the shape of the central hour and minute hands are now facetted and coated with beige SuperLuminova.


Zenith El Primero A384 Revival

After celebrating its 50th anniversary last year, Zenith has given the A384 – the first model to be equipped with the ground breaking movement in 1969 – a new and daring facelift.

The El Primero A384 Revival is fitted with a “ladder” bracelet of an unusual open design that boasts superior comfort, and a dressier look compared to other sporty steel bracelets of the time. (Zenith has sought the expertise of the famed Gay Frères specialist company to create an original and exclusive bracelet that would match the watch’s avant-garde design). Together with the grand return of the coveted Ladder bracelet, you could say that the A384 Revival is a truly “retro” timepiece in aesthetic and function.


Honorary Mention:
Zenith Pilot Type 20 Chronograph Rescue

A collection of timepieces that has been using a combination of aged case materials and textured coloured dials to emulate an early 20th century look, Zenith revisits its iconic Pilot’s Watch to offer the utility of a modern instrument with all the analogue charm of the past.

The Pilot Type 20 Chronograph Rescue carries a stainless steel case with a slate-grey sunray dial, showcasing the signature oversized Arabic numerals made entirely out of Super-LumiNova (a recurring colour in the world of aircrafts). The aged black calfskin leather strap recalls the classic shearling leather flight jacket, alongside a distinctive tab reminiscent of those seen on vintage pilot helmets.

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