SevenFriday has recently launched its first concept store at the prestigious Four Seasons Place in Kuala Lumpur – the first in Malaysia that combines an exciting watch retail experience, with an intimate coffee bar.

Spanning over 750 sqft of prime retail space allocated on the second floor of Robinsons, SevenFriday Space is decorated with the brand’s signature industrial chic philosophy, with warm wooden flooring paired with accents of steel, concrete and copper.

Red Army Watches, the leading chain of boutique watch retail outlets in Malaysia that is the official distributor of SevenFriday, hopes that not only will SevenFriday Space provides a platform where watch connoisseurs can appreciate, explore and learn more about the range of timepieces and accessories, but also a laidback ambiance to indulge in a range of artisanal coffees and rich chocolate beverages, brewed by a professionally trained barista, accompanied with a wide selection of desserts – plenty of Instagram-worthy opportunities with your next SevenFriday watch.

Coinciding with the launch of SevenFriday Space is the unveiling of two of SevenFriday’s latest offerings: the P3B/03 Yellow and P3B/06 Red Racing Team watches.

Evolutions from the iconic P-series watches, the Racing Team edition timepieces feature a design inspired by the industrial engines: a five-layer carbon fibre and gunmetal interface of stainless steel PVD case in dark gunmetal, and sandblasted and sunray-brushed bezel, as well as a black silicone animation ring, matching colour-coordinated straps of silicone and leather.

Each timepiece houses four colour coordinated discs powered by an automatic Miyota 82S7 movement with a 40-hour power reserve, and a seconds and 24-hour discs that mimic the indicators on a speedometer, in keeping with its racing-inspired design. Lastly, like all SevenFriday timepieces, the P3B/03 Yellow and P3B/06 Red are embedded with an NFC chip that allows users to authenticate their bona fide timepieces, in which verification is possible through the free downloadable Android app, and authorised retailers.

The P3B/03 Yellow and P3B/06 Red Racing Team timepieces are already available at SevenFriday Space, as well as at all Red Army Watches outlets nationwide, and the mo.men.tum multi-label store at Sunway Velocity.

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