More than 300 guests attended the recent re-opening of Sincere Fine Watches’ boutique in Kuala Lumpur’s premier shopping hub, Suria KLCC.
The re-opening was inaugurated with a ribbon-cutting ceremony in the presence of Kingston Chu, vice-chairman and managing director, Sincere Watch Ltd; Ong Ban, chief executive officer, Sincere Fine Watches; Gary Chow, general manager, Sincere Fine Watches Malaysia; Andrew Brien, chief executive officer and executive director, Suria KLCC; Francis Tan, chief operating officer, Suria KLCC; as well as celebrities, customers and fans of horological brands carried by the retailer.
“The re-opening of our boutique today marks Sincere’s fortification as a premier horlogerie boutique in Kuala Lumpur, allowing us to push boundaries and challenge the status quo when it comes to the retailing of fine timepieces,” said Chu.
Decked out in the concept of “fine watches meet new experiences”, guests were invited to tour the boutique which spans 3,000sqft. Complementing elements of warm wood and sophisticated gold blends is an impressive façade that invites watch collectors to immerse in a more personalised and private shopping experience.
Some of the highlights of the boutique include a Franck Muller-dedicated section, featuring decorative lanterns and displaying collections distinct to the Master of Complications; an Audemars Piguet corner, showcasing an original concept design blending wood, metal and idyllic landscapes of Le Brassus – home to the watch brand; and the introduction of H. Moser & Cie, a watch brand whose clean dials are winning over collectors from parts of the world.