Swiss watchmaker Swatch and one of Britain’s beloved menswear retailer Hackett London – both of which were established in the year 1983, got together for their first collaboration together, featuring Jeremy Hackett’s beloved Sussex Spaniel Muffin on the dial of Swatch’s new Sistem51 Irony watch.

Taking things back to the classic ‘80s, while at the same time, paying tribute to accessible luxury, Muffin is the star of the soft khaki green dial, complemented by a date window in the shape of a bowler hat, and white superluminova hands. As it is not a quartz watch, the Muffin watch has no need for a battery, and is powered by the wearer; every movement of the wrist sets the rotor in motion, winding the watch, and keeping it ticking for an exceptional 90 hours.

A tough leather strap carries brown and green leather loops, whereas the brushed stainless steel case features an engraved bezel, with the wordings “Born in 1983” on the caseback – all presented in a special red casing with the collaborative logo and numbered unit on the front, with a peephole showcasing none other than Muffin at first glance.

The limited and numbered watch edition, with only 1,983 units available, are produced on a fully automated assembly line, making the timepiece democratic and affordable for everyone – taking to the next level Swatch’s reputation for revolutionising the watch industry.

The Swatch x Hackett London watch is available at all Hackett London boutiques and selected Swatch stores nationwide, as well as online.

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