Swiss luxury watch brand continues to build on the resounding success of the new TAG Heuer Connected, with additions to its line of elegantly crafted timepieces geared towards performance.

Combining advanced watchmaking technology with a proven passion for golf and the world of sports, the maison introduces the Golf Edition of the third generation Connected watch launched earlier this year. This is the second time the luxury watchmaker has created a watch specifically for the golf community – the first edition was presented in 2019 with the launch of the best-in-class TAG Heuer Golf app and was an immediate hit.

Designed and developed entirely in-house by an expert team led by its chief strategy and digital officer, Frédéric Arnault, the Golf app is packed with features to help master the course, such as 3D mapping, hazards distance, shot tracking, scorecards, pro stats and the new Driving Zone feature. It’s built for the very best and will support any player who wants to take their game to the next level. Together with the TAG Heuer Sport app and the range of services offered by the new Connected watch and Wear OS by Google it is the ultimate companion, both on and off the golf course.

The ultra-lightweight 45-mm black titanium case echoes the distinct design and refined finishes of TAG Heuer chronographs. The exclusive matte black ceramic bezel features 18 engraved and lacquered graduations, which serve as a reference for the performance at each hole. The crown is now flanked by two functional pushers at 2 and 4 o’clock and a screwed caseback. The white lacquer on the rotating crown and green lacquer on the pushers echo the unmistakable hues of the course. The pushers, in particular, have a dedicated usage for the Golf app, in addition to other functionalities within the digital experience: They are used to record shots and shot distances with optimal precision in action. This innovative feature is a perfect embodiment of the brand’s heritage of ultimate sports performance measurement.

Specially for the Golf edition, the brand is also introducing new variations of its five custom-designed mechanical or digital-inspired always-on watch faces with touches of emerald green matching the striking coloured accents of the case and strap.

The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger, and comes with a dedicated travel pouch and accessory box that contains four TAG Heuer-branded tees, a branded divot tool, three branded balls and the additional black rubber strap.

The TAG Heuer Connected Golf Edition is first and foremost a Connected watch, and the TAG Heuer Golf app is only one of many other functions that this timepiece has to offer.

Last year, TAG Heuer launched its in-house Golf app – the most advanced golf mobile app on the market. Since then, the innovative watch brand has engaged more than one hundred thousand passionate golfers around the world. The app is available for free to everyone on iOS and Android and is accessible even without a TAG Heuer Connected watch. It delivers key insights to improve performance, records shot distances and scores, and displays 99% of golf courses around the world (40,000 maps) with a precise 3D mapping technology and regular updates.

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