It’s called the TAG Heuer Connected Modular 45. Representing the second generation of connected watches, designed, engineered and assembled in the TAG Heuer Manufacture, in La Chaux-de-Fonds. They want you to know they’ve used the same techniques, the same meticulous finish, the same attention to minutest detail, to the high standards of classical Swiss watchmaking.
Above all, the connected watch is a Carrera Model – a perfect representation of avant-garde, Art of Manufacture and accessible luxury. Measuring an elegant 45mm in diameter, the design of the TAG Heuer Connected Modular is primarily that of a genuine watch whose lugs, strap, buckle and, in particular, case – its central module – are interchangeable elements.
Made from satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds: after choosing a watch from 56 unique variations available from its launch (a selection of 11 standard models are systematically offered in store + 45 others on request), the entire exterior of the watch can be customized.
This customization will enable a multitude of combinations in terms of materials and colors. For the choice of strap alone, there are no fewer than 18 references available, made from rubber, natural leather or anthracite grey leather, titanium or ceramic.
You can complete your connected module by purchasing a Swiss mechanical movement module such as a 3 hands calibre 5, or the most prestigious of Grande Complication timepieces, the ultimate expression of the watchmaker’s art – the tourbillon. But not just any tourbillon. The manufacture chronograph Tourbillon Heuer 02-T, with a titanium and carbon case, COSC certified. TAG Heuer is apparently the only manufacture in the world able to reach this level of production.
In this way, you can very easily change the heart of your watch – the module – from a connected watch to a mechanical watch, and back again, to suit the occasion and your mood. Ultimately, this watch has all the elegance of a genuine timepiece, all the characteristics and the level of finish of a magnificent Swiss watch on your wrist.
The TAG Heuer Connected Modular 45 simplifies your life, thanks to an engineering collaboration with Intel. Incredibly practical, the built-in GPS enables you to track your journeys and sporting performance, with no need for your phone: all the information you need is right there on your wrist.
All this technology can also be taken with you into water, thanks to its 50m water resistance. So you can swim, run, explore, and live life to the full. The watch also makes your day-to-day life easier, saving you time, as you can make contactless payments using its NFC chip and the Android PayTM app- means you can use your watch to pay directly at enabled points of sale.
Finally, screen uses OLED technology which offers incredible resolution and amazing colors, providing high contrast to stunning effect on the highly sophisticated watch dials.