The Hamilton PSR rediscovers the design of the first digital timepiece, a space-age classic that transforms the way we tell time. The Hamilton Pulsar is one of the most emblematic productions of the era. The revolutionary technology stuns the market, and its futuristic appearance attracts style icons: Jack Nicholson, Jack Frazier, Elton John, Giovanni Agnelli, and Keith Richards. The Hamilton PSR is proud to present the innovative and cutting-edge creation that sets to transform the world.

May 6, 1970, establishes as one of the most memorable moments in wristwatch history. Lewis Hamilton introduced the very first digital electronic watch to the world at a press release in The Four Seasons restaurant in New York City. The name Pulsar comes after the pulsating neutron stars that emit beams of radiation at precise frequencies. The Pulsar is a straight-out science fiction object, with no moving parts and ticking sounds. Also, the PSR features durability and accurateness, unlike other timekeepers. This spearheading timepiece was developed in its hometown of Lancaster, Pennsylvania.

The first public introduction of the watch prototype was revealed on a US TV program, The Tonight Show. The host of the show Johnny Carson explained its features to audiences. A button on the side of the watch makes the time flash in red LED numerals on the dark screen while holding on the button reveals the passing seconds. The digital wristwatch can be set with a unique magnetic bar concealed in the bracelet.

The inaugural Hamilton Pulsar, the P1, launched to market in 1972, with an original, space-age design to match its ground-breaking technology. With an avant-garde cushion case and bracelet in 18 ct yellow gold, it was an unmistakably elite product, with a $2,100 price tag that matched the cost of a family car. Elvis Presley was among the pioneers who snapped up one of 400 models.

By the following year, the wrist computer was ready for the general public. The stainless-steel Pulsar P2, with a more rounded case design and an improved chip module, launched in 1973, pioneering the nascent market for digital watches. Produced in large volume, it was a colossal success. Thanks to Hamilton, an entire new genre in timekeeping was born.

A WORLD-CHANGING WATCH REBORN

With the new Hamilton PSR, we’re powering up this icon of 1970s style and technology once more. There are two versions of the PSR to choose from: one in stainless steel, and a version in stainless steel coated with yellow gold PVD that’s limited to 1,970 models. Both watches feature cases in the inimitable wide cushion style of the P2, with the same dimensions of 40.8mm x 34.7mm. The watches are water resistant to 10 bar (100m).

One of the differences with the previous version is the display of time. The Hamilton PSR features a hybrid display mixing reflective LCD (Liquid Crystal Display) and emissive OLED (Organic Light Emitting Diodes) technologies. Pressing the button will once again bring up light red OLED numerals in the familiar ‘digit dot’ style, while the LCD display ensures that time is also permanently visible in daylight conditions. Combining both technologies means that the display has very low energy consumption.

The Hamilton PSR is a timely reminder of where and when the digital world began, and what digital timekeeping once meant. Just as it was then, the PSR remains the epitome of cool and a watch for those wanting to make a statement.

Hamilton was founded in 1892 in Lancaster, Pennsylvania, USA. Hamilton watches combine the American spirit with the unrivalled precision of the latest Swiss movements and technologies. Known for its innovative design, Hamilton has a strong foothold in Hollywood, with products appearing in more than 500 films. The brand also boasts a strong aviation heritage. Hamilton is a member of the Swatch Group, the largest watch manufacturer and distributor in the world.

written by.
Dhakshaan
An enthusiastic writer with a keen interest in film studies, Dhakshaan Kumar is August Man Malaysia’s new digital writer. He may be fresh out of uni but has penned several film scripts of various genres and even dabbled in filmmaking. The communications degree holder harbours dreams of making it big as a writer and filmmaker.

Subscribe to the magazine

Subscribe Now