Daring individuals have long chosen Tudor to accompany them on their journey to achieving the extraordinary on land, ice, in the air and underwater. It also refers to the vision of founder Hans Wilsdorf, who manufactured watches to withstand the most extreme conditions, as well as made for the most daring lifestyle. Today, this spirit of courage, autonomy, commitment and substance is captured in the brand’s new campaign #BornToDare with the following manifesto:

We are devoted to the classic. But reject the status quo.

We keep the best of the past, the best watchmaking practices, the best designs.

And push the boundaries of what’s new.

Born for a purpose. Field-tested to the extreme.

For those who are up for anything.

For those who face their fears.

For those who reinvent themselves every day a TUDOR is born to dare.

Starring in the campaign is Tudor’s latest ambassador – football star and global style icon, David Beckham. Since a child, Beckham had set his sights on becoming a football player. This early drive, however, would later lead him to becoming one of the most acclaimed and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: six England Championship titles, two Major League Soccer cups, one time Champion of Spain and one time UEFA Champion. While he might not have been the best scorer, nor the fastest player, he had a unique style – both precise and spectacular – one of conviction, perfect passes, extraordinary kicks and supreme accuracy. By daring to go all the way, Beckham made his childhood dream a reality.

Despite his early success, Beckham trained harder every time, reinvented himself every game, even when injured or on loan to another team. Since retirement, he continues to inspire. His philanthropic activities focus on the protection and welfare of children worldwide. A long-time UNICEF Goodwill Ambassador and malaria foe, he dedicates his energy and time to the health and education of children in Africa.

Beyond philanthropy and football, David Beckham has worked his way up to the status of much more than a legendary player. Facing the fear of what comes after a sports career and building on his ambition, he established himself as a global style icon. His influence on popular culture transcends the pitch. He is a model and counts hundreds of millions of fans around the world.

Breaking the stereotypes of a footballer, Beckham has always been comfortable enough in his own skin to follow his own taste for the finer things in life. “Especially as an Englishman, I think you really appreciate a nice suit and a nice watch. They go very well together,” he says.

A long-time wristwatch lover, he came to know of Tudor through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”.

In the campaign, Beckham wears the Black Bay S&G, a vintage-inspired steel and gold diver’s watch, as well as the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre drawing upon Tudor’s diving and motorsports heritage.


An emblematic model celebrating 60 years of Tudor diving watches with extraordinary craftsmanship, the Heritage Black Bay with yellow gold got its name S&G from the steel and yellow gold incorporated in the watch. While the lines and proportions of the Black Bay are retained, the rotating bezel and winding crown, along with the steel bracelet’s central links, are made of yellow gold, resulting in a more formal feel. The bracelet is inspired by the folding riveted bracelets of Tudor watches produced in the 1950s and 1960s, known for having rivet heads for attaching the links, shown on both sides of the bracelet. Available in two designs, the 41mm timepiece in polished and satin-finished steel also comes in a brown aged leather strap with folding clasp, along with an additional brown fabric strap.

The overall shape, as well as the domed dial and crystal come from the first Tudor diving watches. The prominent winding crown is a feature of the famous reference 7924 from 1958, the first Tudor watch to be waterproof to 200m. Finally, the characteristic angular hands, known as snowflake, are typical of the watches delivered to the French Navy in the 1970s.


The new Heritage Black Bay Chrono is distinguished by the combination of the Black Bay family’s aquatic heritage and the essential timekeeping complication for motorsports, the chronograph. Remaining faithful to the Black Bay aesthetic with the famous snowflake hands – a brand signature since 1969 – the 41mm timepiece in steel offers optimum readability against the domed matt black dial with sub-counters hollowed for maximum contrast. A fixed bezel in circular satin-brushed steel with engraved tachymetric scale completes the face of this sporty new chronograph.

Powering the watch is a high performance movement with column wheel mechanism and vertical clutch. Derived from the chronograph manufacture calibre Breitling 01, with a high-precision regulating organ developed by Tudor and exclusive finishes, this movement is the result of a recent collaboration between the two brands, which now pool their expertise in the design and production of certain mechanical movements.

The fabric strap is one of the signatures of the Heritage line, and Tudor was one of the first watch brands to offer it. Woven on 19th century Jacquard looms by a 150-year-old family firm from the region of Saint Étienne, its manufacturing quality and comfort on the wrist are unique. The Heritage Black Bay Chrono model presents a complimentary navy-blue denim-style strap designed by Tudor and woven by this craftsman. In addition to the complimentary denim-style strap that comes with every Heritage Black Bay Chrono, there is a choice of two bracelet designs. The first is a steel bracelet inspired by the folding riveted bracelets of the Tudor watches produced in the 1950s and 1960s. The second is a leather strap in a rich brown, with folding clasp.


In addition to David Beckham, the #BornToDare campaign introduces the other newly appointed Tudor ambassadors – the All Blacks and Beauden Barrett.

Hailing from New Zealand, with a history extending back more than a century, the All Blacks are not only the most successful international rugby team of all time but also one of the most successful and legendary teams in world sport, with a winning Test record of more than 77 percent. With world-class training from the earliest age, a daring vision of the sport and enduring values of humility and team spirit, they push the game to new heights and guard the country’s global position in the world of rugby. An icon of national pride, the black jersey with the silver fern emblem was formally adopted by the New Zealand national rugby team in 1893 and has ever since been a symbol of the All Blacks’ heritage and culture.

Amongst the team’s as well as the country’s top players is Barrett, who started his professional career in 2010 at just 19 and was selected for the All Blacks just two years later. Barrett’s personal style is daring and decisive. With sheer speed, he launches himself into the smallest cracks in the opposition defensive line and surprises his adversaries and finds new openings. His relatively lean athletic stature is no hindrance to his bravery in the physical aspects of the sport. And yet he exemplifies humility, the very essence of the All Blacks. Last year, after scoring 152 points and becoming a top scorer in the Super Rugby competition, Barrett was named World Rugby Player of the Year.

The All Blacks and Beauden Barrett wear the Black Bay Dark, a vintage-inspired all-black steel diver’s watch which perfectly matches their team colours. As robust as the wearers and tested to the extreme, the Black Bay Dark pays homage to the more than 60 years Tudor has spent perfecting the ideal professional’s watch.


The characteristic features of the Heritage Black Bay Dark model centre on the 41 mm wide steel case, finished with a black PVD-treated (Physical Vapour Deposition) coating. Directly derived from the thin film technology originally developed by NASA for its various space programmes, PVD or physical vapour deposition enables practically any inorganic material to be bonded with metals. The Heritage Black Bay Dark has an entirely satin finish, giving it the appearance of black military utility equipment.

With a choice of black PVD-treated steel bracelet or an aged leather strap with a black PVD-treated steel folding clasp, each Heritage Black Bay Dark model is also supplied with an extra grey fabric strap. Made in the Jacquard technique according to traditional methods by a hundred-year-old family business from the St-Etienne region of France, this strap is a signature feature of Tudor’s Heritage line. Equipped with a high performance movement certified by COSC, the watch boasts 70 hours of power reserve and unwavering precision.

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