Founded in 2015 by illustrator Fei Giap and design partner Audrey Chew, creative brand Loka Made traces back to a 96-page hard-cover artbook featuring a series of illustration. The inspiration came in 2011 when Fei Giap had a chance to visit Kuala Pilah. Captivated by the old valley town’s rustic landscapes and architectures, he decided to produce artwork of local scenery with a twist of fantasy, blending reality with his own curious imaginings, nostalgia with oneiric visions, which has since formed the basis for all his creations.
This soon sparked the idea of turning their then commercial illustration studio into a full-fledged creative brand that produces unique, intricate gifts and mementos, from pop-up cards to self-assembled 3D greeting cards and mini puzzles, drawing on the unlimited power of imagination, as well as the rich heritage of our country.
Together with their team of designers, the creative duo #lightup the way we see our surroundings and give traditional, standard forms of souvenir a new lease of life. As a brand, Loka Made thrives on discovering and re-assembling local elements, injecting fun into the bits and pieces that make up the place we call home.
In keeping with the Martell NCF spirit of #BeCurious, we present you with the video above: #LightUp the World with Loka Made.