Style and fashion have always been the strong suits for online menswear procurer Mr Porter. Taking a step further in the right direction, the brand unveiled its plan for a mental healthcare initiative called Mr Porter Health in Mind. This global outreach is the result of a collaboration between Mr Porter and men’s health charity partner Movember, and aims to leverage on the former’s online platform to raise awareness about key wellness issues that concern men.
Health in Mind will launch in two phases, beginning with a weekly journal. Since July, a series focusing on positive and inspirational content has been published. The articles range from instructional pieces to useful life hacks curated from leaders and experts in the health and wellness landscape.
In October, Mr Porter will execute the second phase of its Health in Mind initiative with a kick-off fundraiser in London. Developed by charity partner Movember, the Health in Mind Fund will be part of a larger online content and social campaign. Proceeds will go towards supporting Movember’s existing healthcare initiatives and other charities/organisations tied to mental healthcare throughout the world.
As Tony Bateman, managing director at Mr Porter, put it: “By working with experts and charity partners such as Movember and creating inspirational content, we hope to help our audiences feel as good on the inside as they look on the outside.”