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The TANGS Summer Party

Farhan Shah
20 Jul 2015
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It’s good to be on The A-LIST. You get treated to whiskey masterclasses, be part of a magazine photo shoot and enjoy invitations to some of the hottest parties in town. One of those parties was held last month at TANGS during Pedestrian Night at Orchard Road to officially launch the TANGS summer campaign.

The TANGS Summer Party-am_il_v1001_i_ff3978bfb098a9ddc2aad98a4aecaa4f89_675cb8d5d30410b3807d47fa0a07652466

As the official partners of the mall for its summer advertising campaign, August Man was invited to co-host an evening of festivities put together with TANGS’ partners and our group of A-Listers, four of whom had taken part in their ad campaign this year. The event kicked off in the evening on the revamped third floor of the mall, which is dedicated to the sartorial needs and overall betterment of men in Singapore – the perfect location for such an event. Guests were treated to a couple of special promotions. SBTG set up shop with his tagging hombres and customised new sneakers bought on that day for free while the grooming specialists from A Few Good Men offered shoe shines, haircuts and shaves at special premiums.

The TANGS Summer Party-am_il_v1001_i_4490cf8d563a36d98a5c9d30ec2c92f976_e6459c3ca6c01688d44932b712355d7362
The TANGS Summer Party-am_il_v1001_i_da426fa1952b5f7bb6b6fbd7a0b4759632_8d00c1225177c93ba6127a821cedfdd624
The TANGS Summer Party-am_il_v1001_i_d2e4fbdf3214cbaa85605a179f9baf7c18_1dfb82d418f33442778a21bd6682244e06

To keep us well lubricated, our drinks partners for the evening, Auchentoshan whisky and The Providore, mixed and crafted great whisky cocktails that kept the conversations flowing. As part of the evening, our AUGUSTMAN A-Listers were also invited to take part in a style upgrade challenge. The key: they had to break their own rules of dressing with TANGS’ brands such as biro, Mike Frederiqo and much more.

The TANGS Summer Party-am_il_v1001_i_810efe34ab719ef98ea8dfe92b3e8a6397_20633b91e99bd09126cf7fcde58f4a1885

The winner of the competition was David Wee (picture below, right), who boldly tried on different looks you wouldn’t normally give a second look to and won for himself an S$2,000 TANGS voucher. All in all, it was a night of style and creativity for all of us.

Farhan Shah
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