With hopes of putting the home in hometown, Cities of Love is proud to launch Kuala Lumpur, I Love You, a community initiative to revive local pride and make us fall in love with our capital city.

KL, I Love You is part of the global Cities of Love franchise of collective motion pictures, which started with the films “Paris, je t’aime”, and “New York, I Love You”. Since then, Cities of Love has grown into a global community movement in over 20 cities and counting.

For Kuala Lumpur, I Love You, renowned local writer and director, Dain Said was appointed Cities of Love Malaysia’s City Manager. Together with his team, Dain spoke of this true labour of love at KL, I Love You’s launch at Level 3, 2 Hang Kasturi.

“The Cities of Love movement is all about cultivating a critical mass of practitioners and audiences alike whose love will transform Kuala Lumpur. Embracing the differences and empowering KL-ites to take back their city,” he said.

Through the art of storytelling, KL, I Love You will positively highlight the collective experiences of our beloved city — its urban spaces, migration & movement, differences & diversity, history & memories, our fascination towards the supernatural & superstitious, stories of love & relationships, youth & young people, and money, work & trade.

“It is apt and timely that we’re hosting this launch in conjunction with the United Nations’ World Urban Forum as our nine key pillars also tie in with the UN’s New Urban Agenda. With that, we’re very proud to be holding up these pillars that will build and express our feelings and ideas through KL, I Love You,” Dain added.

The initiative is to bring our creative practices together to tell stories across different media and events. Working with brands, partners and stakeholders, KL, I Love You encourages participation from any and all groups that are invested in making Kuala Lumpur a better place. From traditional media to artists, architects and designers, KL, I Love You will draw the best of the local scene to tell their KL story.

In time, the initiative aims to be a self sustaining non-profit that will produce content through the KL, I Love You lens, culminating with the production of a KL, I Love You anthology film. The KL omnibus will join the other celebrated Cities of Love films like those of Shanghai (China), Berlin (Germany), Malmo (Sweden) and Rotterdam (The Netherlands).

Sign up for updates, share your KL story or be a KL, I Love You partner at www.kliloveyou.com