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7 luxury fashion labels breaking into the home interiors market

Nafeesa Saini
06 May 2019
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THE worlds of interiors and fashion have always been intertwined, with textiles and design at the forefront and both regarded as extensions of one’s personal style. Crossovers shouldn’t come as a surprise; a home furnishing arm offers an all-inclusive effect for those seeking the ultimate lifestyle experience from a coveted label.

Nowhere was this more apparent than at the biggest design showcase of the year: Salone del Mobile.Milano, also known as the Milan Furniture Fair. We take a look at the high fashion labels racing to be part of the homeware scene.

 

Versace Home

 

Nothing says iconic like the Medusa in the Versace universe. The logo takes centre stage with its eponymous collection – the chair, available in striking hues of yellow and pink, features curved lines, and is crafted from solid ash wood with a dark gloss.

For a more subtle take on an iconic Versace print, the Jungle collection features the same print on the plunging dress worn by Jennifer Lopez at the 2000 Grammy Awards, which, by the way, was what prompted the creation of Google Images. There’s more. The first Versace Home outdoor range features outdoor sofas, armchairs, a hanging bed crafted from grey teak wood and suede accents, all in signature Versace prints and style.

 

Shop Versace Home at Versace boutiques at Paragon and Marina Bay Sands.

Culture Read More
Why the Hermès Home Collection at Milan Design Week 2019 was a show stopper

Gucci Decor

The fashion house that most recently joined the home interior fold is Gucci Decor with its fantastical fabrics, a melange of more-is-more prints, and eccentric accent pieces. Its home range is a maximalist’s dream. The Italian Maison reimagines the label’s whimsical, romantic, and retro fashion aesthetic through the lens of interior accessories and homeware.

Expect to see the Maison’s signature motifs and prints embellished on its offerings. Think lacquered chairs upholstered with velvet seats featuring tiger embroideries, wallpapers printed in vinyl and even silk, as well as screens crafted in wood and velvet, and porcelain pieces.

Gucci’s home collection at its flagship stores and boutiques, online at gucci.com and in selected specialty stores.

 

Dior Maison

Dior made its home decor debut only three years ago, when it launched its own in-house interior label. Although it is still relatively new to the scene, its furnishing arm will most certainly cement its legacy as a leading designer label. At Salone del Mobile.Milano, Dior Maison unveiled a line of 14 creations designed in collaboration with Italian-American duo Dimore Studio. Available exclusively by special order for a one-year period, the collection features vases, trays, a candelabra, place-settings, frames and an umbrella stand.

This collection also celebrates Dior’s iconic cannage design, which made its debut at the Maison’s first fashion show in the form of a salon chair. The two warp and weft threads combined with two crossed diagonal threads then became a symbol for the Dior house, which eventually made its way to its range of perfume bottles, bags and shoes.

To honour this iconic and signature design, the collection used it as a main motif, using woven rattan alongside different metals and plexiglas. The umbrella stand, for instance, features woven rattan encircled in gold-plated brass and black metal trim. All of the pieces in the range resemble art, with silver-leaf work and golden nuances. Shown against a black backdrop with drawings of plants and furnishings in chalk, the house played on an illusionary effect to present its collection.

Fendi Casa

Fendi Casa has made a name for itself in the homewares department since 1989. Much like its fashion arm, the Maison engages only in high-level design and quality — production is 90 percent handcrafted by Italian artisans using traditional techniques in Italy.

Subtle opulence and exquisite craftsmanship aside, Fendi Casa’s style is characterised by contrast. It has everything you need for a stylish fashion-forward home. Italian designer and architect Cristina Celestino cross-referenced fashion and design, as evidenced by the offerings displayed at this year’s fair.

For instance, the Dorian bed takes inspiration from the recent Spring/Summer 2019 ready-to-wear collection. The double F logos that embossed utility jackets and travel bags adorns the storage compartment lined in micro-fibre, while zips with coloured ribbing were used purely for aesthetics.

 

Louis Vuitton Objets Nomades

Nine up-and-coming designers were featured in Louis Vuitton’s Objets Nomades collection at Fuori Salone, part of Salone del Mobile.Milano. The travel-inspired range first made its debut in 2012 at the fair, and has since launched masterful creations by this generation’s talented designers. These pieces take inspiration from faraway destinations, realised into large furnishings such as tables, lamps, chaise lounges, and armchairs.

The star of this year’s edition is the Bulbo armchair by design duo Humberto and Fernando Campana. The fluorescent yellow shell enfolds you in layers of soft petals of a large tropical flower. Other design wonders included Marcel Wanders’ Venezia ceiling light inspired by the city’s glass-work with blown Murano glass, leather inserts and a form that calls to mind the Baroque lamps of Piazza San Marco.

Etro

Etro reaches for a cross between mythical and nomadic with rich, warm colourand the heavy use of natural materials such as horn, straw and wood. Eclectic elements such as tassels, paisley and the tesselating ‘E’ logo in devore velvet further push it into the realm of the arcane, making a strong case for maximalism and infusing your space with as much character as visually possible.

Dolce & Gabbana

This year, Dolce & Gabbana showcased yet another collaboration with Smeg at Salone del Mobile.Milano. Drawing inspirations from the traditional Sicilian cart, the small appliances collection puts unexpected pairings front and centre. In traditional triangular Sicilian decoration style known as “crocchi”, these explosively bright and in-your-face motifs feature symbols of all things Siciliy: Coasts and landscapes of Southern Italy and images of fascinating Mt Etna, surrounded by ornamental friezes, picturesque ruins of the Greek temple of Castor and Pollux in the Valley of Temples, trinacria and cartocci, a decorative motif similar to stylised acanthus leaves.

 

This article was first published on Prestige Online.

louis vuitton
versace
Hermes
fendi
Dior
Dolce & Gabbana
gucci
Gucci Decor
Versace Home
Dior Maison
Fendi Casa
Louis Vuitton Objets Nomades
Nafeesa Saini
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