It’s no hidden secret (and no big surprise) that Singapore’s latest attraction is a shopping mall. Not a theme park, not a fancy infinity pool, but a gargantuan retail space sporting an indoor waterfall (among other things)! Just in case the connection wasn’t clear enough, yes – we’re talking about Jewel Changi Airport.
The S$1.7-billion-dollar complex opened its doors back in April after spending more than four years in development. It’s also the second major project from Safdie Architects after their seminal project, Marina Bay Sands. Since its opening, the hype train has been rolling non-stop. An increasing number of memes flooding Twitter and Instagram every day – one particular tweet has already racked up 4.5 million views.
With this much attention surrounding Jewel’s retail possibilities alone, it’s no wonder that huge companies are clamouring for a slice of the pie. Recently, Apple has announced that it would be opening its second Apple Store on July 13. While information is still sparse, we can surely expect a Photo Walk that has been designed specifically to take advantage of the space in Jewel.
Let’s also not forget the Poke-madness that’s coming to the mega-mall this month. In conjunction with the Pokemon Centre (the first outside Japan), there’ll be a Pokemon Parade every weekend in July to satisfy all our childhood dreams of meeting a giant Pikachu in person.
This all culminates in the massive draw that is the floor directory of Jewel. When Shake Shack announced its foray into Singapore with their first outlet in the mall, everyone and their grannies had their calendars marked to have a taste of their signature burgers and shakes. There was also the much-anticipated return of A&W and its root beer floats, filled to the brim with nostalgia. The recently-opened Burger & Lobster restaurant chain from the UK is also causing a stir, with thoughts of succulent lobster rolls dancing in our heads (and tummies).
Aside from the gourmet offerings, Jewel also boasts the largest Nike store in Southeast Asia, the largest Starbucks flagship in Singapore with the second four-tap Nitro Cold Brew setup in Asia, and the largest Naiise outlet for all those last-minute souvenirs. No doubt that everything is bigger in Jewel!
Jewel’s massive clout also probably stems from just how beautiful and Insta-worthy the entire place is. Seriously, is it even possible to capture a bad shot from anywhere in this mega-mall? Even the toilets have been rated 11/10 by Singapore’s resident public toilet rater.
While the HSBC rain vortex might be the main attraction occupying the majority of our Instagram feeds, there’s also a mirror maze, bouncing sky net, hedge maze, and a canopy bridge providing the best vantage point under the glass dome. Plus, just look at all that green! The gorgeous landscaping done by Peter Walker Partners yielded an eight-acre garden contained within a climate-controlled environment. It’s like the Gardens By The Bay, except that it’s free to visit and located in the East!
At this point in time, Jewel remains the hottest retail destination in Singapore, bar none. Don’t believe us? Drop by for a visit and see for yourself!