Officially, Edrington is in the spirits industry but we always like to say that they are in the business of happiness. A swig of any of its products under its care (we’re partial to The Macallan) and you’re on your way to a great night.
However, besides adults over the age of 18, the company has also been quietly making children happy. In 2015, Edrington assembled a team of cyclists who cycled from Kuala Lumpur to Singapore. The 17 riders managed to cover 400 kilometres and raised S$120,000 for Child at Street 11, which helps dysfunctional families to break out of the poverty cycle.
In the following year, Edrington’s charity cyclists raised the bar. They headed north to Taipei and cycled from the capital to Kaohsiung. In the process, the team of 50 riders covered an eye-opening 500 kilometres and raised NTD5 million for the Kaohsiung Autism Foundation, which aids children with special needs.
This year, the team decided to return a bit closer to home to Southeast Asia. It worked with M’Lop Tapang, a charity based in Cambodia that gives shelter and safe haven to the vulnerable children of the country. The cyclists, over 50 strong, pedalled from Siem Reap to Sihanoukville, where the charity is based at.
The distance? An incredibly lengthy 600 kilometres filled with undulating and dusty roads, heavy traffic and extreme weather swings that ranged from intense humidity to heavy thunderstorms.
In the process, Edrington managed to raise an amazing amount – US$500,000 – through donations from the public and its staff as well as private sales of its suite of bottles and memorabilia to its media and partners.
While the charity ride might be over, it’s still not too late to donate to M’Lop Tapang. Edrington has set up a website where you can donate digitally and the company will double match all donations. It will accept donations from now until the end of the year.
It is the spirit of giving now and you can do your part to raise spirits with a small amount. We’ve done our part and we hope you will too. In the meantime here’s a toast to your generosity.