From being one of the last family-run businesses in the industry to its dedication towards sustainability, Chopard has always been a brand about building legacies. Following the brand’s strong efforts towards sustainability, Chopard announced its commitment to using 100% ethical gold in its jewellery and watch collections from July onwards earlier this year at Baselworld, a first in the industry.

Just last month, AUGUSTMAN was privileged to have hosted guests over canapes and drinks in Chopard’s Ngee Ann City boutique, which was recently given a fresh new look.

Special speaker Mr Darren Ho and International Regional Managing Director of Chopard Mr Maxime Labey shared about the brand’s strong heritage and future plans for the world of watchmaking. It was all buzz and excitement in the boutique as guests admired and tried on the exquisite timepieces from various collections, including the L.U.C and Mille Miglia. Guests also did not leave empty-handed and took home a personalized luggage tag, monogrammed on the spot.

Check out the video to find out what happened that evening.


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