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August Man and Chivas Regal Masterclass: deLaCour

Darren Ho
15 Mar 2014
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 In industries such as horology and the crafting of alcohol, masters of the craft train individual apprentices in skills that rely on a mix of experience, intuition and knowledge. Handed down from generation to generation, these skills also preserve the history of our world as told through the things the are capable of creating, rather than events that have come to pass.

August Man and Chivas Regal Masterclass: deLaCour-am_il_v1001_i_901d4e4c995b44957f4dca982fd5458740_897145ee115708c0cf0c3599f70e0dd042

Chivas Regal is one of the earliest innovators of blended whisky. Last month, we invited over 50 guests to join us at The Co, where Chivas Regal explained the intricacies of whisky blending and the challenges involved even today. We also had Swiss watchmaker deLaCour to speak to our readers on challenges a young watch label faces today, even as it integrates modern technology and design into haute de gamme watchmaking today.

August Man and Chivas Regal Masterclass: deLaCour-am_il_v1001_i_3bf992805c3401238dcf5a761934967c62_732ef8dfafdbf0c11fd9ebdf1936c23d67

deLaCour is a decade-old Swiss watch label, founded on the backs of Pierre Koukjian, Alfred Terzibachian and Louai Kuzbari. The trio had entered a timepiece for a watch competition, and won. This was the introduction of deLaCour’s success in the industry. Swiss watchmaking is a centuries-old industry, and Koukjian introduced a creative new look with its extended tonneau cases, as well as unconventional displays of time using compact, dual movements.

August Man and Chivas Regal Masterclass: deLaCour-am_il_v1001_i_b7125a0a413a7748b872d44f81a8942f57_29049421434f5faf3ce738d5762ea34855

Check out the video of the event, and discover how watchmaking and whisky share the same respect for time-honoured tradition and quality.

August Man and Chivas Regal Masterclass: deLaCour-am_il_v1001_i_de79b57d2cc9f476d63e24f188d61daa71_7ad68d8184e2d74de12c6ae8b78944dc69

 

Darren Ho
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