The hugely successful US-based experiential and immersive Museum of Ice Cream will open its doors in Singapore this August. This marks the first time the world-famous interactive attraction has set foot abroad.

The experiential museum will be located in Dempsey and will open its doors to visitors in the second half of the year. Advance reservations to the experiential ice cream journey are available in limited quantities from today. But considering how the attraction has continuously been sold out, we expect tickets to have already been snapped up by now.

Museum Of Ice Cream Singapore

According to a media release, the MOIC will be housed within a lush 60,000 square foot property. It will feature 14 never-before-seen installations dedicated to the celebration and experience of enjoying ice cream.

Amongst the attractions include a fully functional, Singapore-inspired “Dragon Playground” and a pink and yellow jungle with 10,000 bananas. Like other MOIC instalments, there will also be a sprinkle pool — the largest one ever created, no less — in Singapore.

Museum of Ice Cream Singapore
Sprinkle Pool at MOIC New York

In addition to creating lasting memories over the magic of ice cream, guests will also get to savour it. Visitors will enjoy five unique ice cream treats throughout the 60 to 90-minute guided experience.

Museum of Ice Cream has reportedly spent three years developing its first outlet outside of the US. The project is undoubtedly ambitious, explains co-founder Manish Vora. “It serves as a crossroad of east meets west, where Americana meets Singaporean nostalgia with a twist… or a swirl.”

Crazy Over Ice Cream

Museum of Ice Cream first kickstarted the experiential movement into high gear in 2016 with its New York pop-up. Instantly, it established itself immediately as a playground of boundless creativity for the ice cream obsessed. It sold out quickly and amassed a growing waitlist of 200,000 guests.

Similar stints in Los Angeles, San Francisco, and Miami were also sold out, solidifying its popularity. It has since become a cultural phenomenon, creating a new type of experience called “experiums”. The Smithsonian even ranked Museum of Ice Cream in its top 10 most Instagrammed museums in the world.

Museum of Ice Cream Singapore
A place for ice cream fans

As a socially responsible business, MOIC will bring its own brand of fun in the safest possible manner to Singapore. Keeping with Safe Management Measures, the museum will put in place hygiene, safe-distancing, and logistical guidelines for its attraction. It will also offer retail and F&B spaces – all without taking away from its unique brand experience.

First come, first served ticket reservations for Museum of Ice Cream Singapore are now open. First access (Phase 1) will be made available in limited quantities for the opening month of August. Tickets are priced from $38. Phase 1 ticket holders will also be entitled to exclusive perks.

(Images:Museum of Ice Cream)

written by.
Richard Augustin
Former chef turned writer; Richard has tip-toed around the publishing industry for two decades. When not busy chasing deadlines, you can still find him experimenting with recipes in the kitchen.

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