After the tumult that was 2016, with the violent actions of certain individuals tarring an entire religion. the rise of fundamentalism and the ascent of a certain orange-coloured President, we all need a little love this year. And what better way than by attending a charity concert that celebrates it?
Organised by Love Action Project, Music for a Cause 2017 is presented by title sponsor FRANK by OCBC. Held on 21 January and 22 January 2017 at Singapore Management University (SMU) and powered by the National Youth Council, the festival aims to raise awareness and funds for a total of eight featured social causes – Actions for Singapore Dogs, Beyond Social Services, Blessings in a Bag, Canossaville Children’s Home, Oasis Second Chance Animal Shelter, Riding Disabled Association Singapore, Over The Rainbow and The Food Bank Singapore.
“We recognise a growing inclination towards social entrepreneurship amongst youths. FRANK by OCBC embodies this spirit, and this is why we decided to partner with Love Action Project for Music for a Cause. We know that youths desire the platform to express their individuality through their passions, and we like the idea of a music festival, organised by youths, for youths, to support social causes. This is a unique event in Singapore that embodies youths’ self-expression, and we are keen to be part of this movement, driving and supporting initiatives close to their hearts,” said Ms Genevieve Gay, Head of Youth Segment, Advertising and Branding, OCBC Bank.
Linying
As for the music, local artistes such as Jack and Rai, Scarlet Avenue, Amanda Ling aka DJ Droopz, Natalie Ong and Linying (check out her music video above) will be performing across both days. The best bit: admission is free. All they ask is for you to donate to your chosen cause. So head on down to SMU, enjoy the music and spread the love.
Music for a Cause 2017 is on 21 and 22 January 2017 at SMU. For more information, head on over to the official website.