On March 15, New Balance celebrated Grey Day in more than 20 cities around the world, including Australia, Hong Kong, Japan, Korea, New Zealand, United Arab Emirates, Singapore, Thailand, and of course, Malaysia, which took place at the New Balance and JD Sports stores in Pavilion Kuala Lumpur.

The classic 574 running silhouette is one that is unaffected by trends; a timeless, utilitarian design with a legacy that spans through generations, and revitalised by the independent spirit of each era.

This year, the New Balance 574 Classic Grey goes on a limited run, donned in the original grey colourway first saw in 1982 upon the 990 – a move away from the bright neon and pops of colour that dominated the running industry back then, and subsequently, changed the industry’s impression of grey suede, and making the colour synonymous with the brand.

The New Balance 574 Classic Grey dropped on Grey Day to New Balance fans and sneaker aficionados alike amidst an all-grey fixture in the stores, under the emblematic “N” art pieces by two commissioned artists, fashion photographer Vincent Paul Yong and tattooist Annie Tan.

The collaborative event with JD Sports Malaysia also included a fashion styling session, as guests continued to enjoy the night with music from a live DJ set, while sipping on grey-themed drinks and treats, and commemorating the night with friends at the instant photo booth.

The limited edition New Balance 574 Classic Grey is now available at all New Balance retail stores, priced at RM339.

Photos by New Balance Malaysia