Rolex and Cinema: Perpetuating Filmmaking - Augustman
Augustman Logo
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
E-Magazine
Most Trending
Rolex and Cinema: Perpetuating Filmmaking
Most Recent
Rolex and Cinema: Perpetuating Filmmaking
Most Trending
Keeping Time: Here Are Our Watch Resolutions For 2021
Most Recent
Lance Patterson, CEO Of Penhaligon’s, Shares All About The Brand’s Timeless Heritage And Success
  • Fashion
  • Watches
  • Grooming
Most Trending
The Tokyo Olympics Will Be Held This Summer But Some In Japan Aren’t Too Keen On It
Most Recent
Shattered Faith. Broken Alliances.
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Most Trending
Samsung Galaxy S21: The Details On The New Flagship Smartphone
Most Recent
Automotive Technologies That Will Help Drive The Cars Of The Future
  • Tech
  • Motoring
Most Trending
The Brave Newer World Of Wines… And Other F+B Notes
Most Recent
Glenfiddich celebrates a prosperous Chinese New Year
  • Dining
  • Drinks
Most Trending
More Air Travel Bubbles (ATB) We’d Like To See
Most Recent
Detourism: Can The Past Year’s Lessons Teach Us To Become Better Tourists?
  • Travel Guides
  • Hotels & Resorts
Most Trending
Razer Has Created A Futuristic Face Mask Equipped With Built-In Microphones And Lighting Effects
Most Recent
Free Workout Apps That Will Help You Smash Your 2021 Weight-Loss Goals
  • Fitness
  • Health
Most Trending
AUGUSTMAN Singapore: Free Digital Issues For The Next 3 Months
Most Recent
Uncover Mindful Living with AUGUSTMAN x LIFESTYLEASIA
  • Men of the Year
  • MVMT
  • A-Listers
  • Hit List
  • sg
    • MY
    • SG
  • Search
Rolex and Cinema: Perpetuating Filmmaking
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Culture
Shattered Faith. Broken Alliances.
Culture
The Tokyo Olympics Will Be Held This Summer But Some In Japan Aren’t Too Keen On It
Culture
Legendary Songwriters Are Selling Off Their Song Catalogues. Here’s Why
Augustman Logo
sg
Rolex and Cinema: Perpetuating Filmmaking
Back
All  Style
  • Fashion
  • Watches
  • Grooming
Back
All  Culture
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Back
All  Gear
  • Tech
  • Motoring
Back
All  Food & Drink
  • Dining
  • Drinks
Back
All  Travel
  • Travel Guides
  • Hotels & Resorts
Back
All  Wellness
  • Fitness
  • Health
Back
All  AM Select
  • Men of the Year
  • MVMT
  • A-Listers
  • Hit List
E-Magazine
  • Malaysia
  • Singapore
  • Facebook
  • Twitter
  • Instagram
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Culture

Rolex and Cinema: Perpetuating Filmmaking

Jamie Tan
08 Dec 2020
Article Hero Image
Rolex Greenroom at the Oscars 2020
Trending Now
Automotive Technologies That Will Help Drive The Cars Of The Future
GearRead More
Lance Patterson, CEO Of Penhaligon’s, Shares All About The Brand’s Timeless Heritage An...
StyleRead More
Samsung Galaxy S21: The Details On The New Flagship Smartphone
GearRead More
Keeping Time: Here Are Our Watch Resolutions For 2021
StyleRead More
Here's your ticket to incisive commentary and insights from the celebrity sphere. Sign up for our newsletter.

Rolex has longstanding ties to the world of cinema. For a start, the brand’s watches have appeared on the wrists of various characters on the silver screen. When Marlon Brando portrayed Colonel Kurtz in Apocalypse Now, he was wearing a Rolex. Likewise, Steve Carell also had a Rolex on when he played hedge fund manager Mark Baum in The Big Short. These are neither product placements nor coincidences. Rather, they were deliberate choices made by directors, wardrobe designers, and even the actors themselves – a Rolex timepiece doesn’t just convey toughness, but also style and sophistication. There’s simply no better way to subtly highlight these traits in a character.

Rolex Oyster from 1926
Rolex Oyster from 1926

Rolex’s legendary reputation for robust, precise timepieces with refined designs is the result of the brand’s quest for, in its words, “perpetual excellence”. Indeed, this can be seen in how it has never stopped improving on its timepieces, from the Rolex Oyster launched in 1926, which was the world’s first waterproof and dustproof watch, to the latest iteration of the Oyster Perpetual Submariner that was unveiled earlier this year. The over 500 patents that Rolex has been awarded to date bear testament to its spirit of innovation.

Unsurprisingly, Rolex’s ethos extends to its support of excellence in the arenas of sports, arts, science, and exploration. In the world of cinema, Rolex’s involvement is particularly multifaceted.

Rolex And The Academy
Rolex Greenroom at the Oscars 2020
The Greenroom at the Oscars 2020, designed and hosted by Rolex

Rolex has been the Exclusive Watch of the Academy of Motion Picture Arts and Sciences (AMPAS, or simply the Academy) and Proud Sponsor of the Oscars since 2017. As of 2018, it has also been Sponsor of the annual Governors Awards, which is organised by the Academy to celebrate lifetime achievements in film. Given the Academy’s mission to recognise and promote excellence in filmmaking, it is quite simply the perfect partner for Rolex to work with towards this common goal.

The extension to this partnership is the Greenroom, which Rolex has designed and hosted at the Oscars since 2016. This is where presenters and special guests can mingle before going on stage during the Academy Awards, and its theme and décor changes every year. In 2020, the space depicted a polar landscape to highlight Rolex’s Perpetual Planet initiative, which involves partnerships with both individuals and organisations to promote the exploration – and conservation – of Earth. Naturally, the polar regions’ heightened vulnerability to climate change made for an especially fitting choice.

Preserving Cinema’s Legacies

Rolex’s relationship with the Academy also involves the Academy Museum of Motion Pictures, which is due to open in Los Angeles in 2021. The museum is designed by Pritzker Prize-winning architect Renzo Piano, and will serve as a repository of knowledge related to cinema and filmmaking with 4,650 square metres of exhibition gallery spaces and a 1,000-seat theatre.

The Academy Museum of Motion Pictures
The Academy Museum of Motion Pictures

As a Founding Supporter of the Academy Museum of Motion Pictures, Rolex is helping to preserve the collective knowledge of cinema for transmission to future generations. The brand will also host a gallery dedicated to retracing the history of film where it has played a role.

Partnering With Filmmakers

Rolex’s support of the cinematic arts wouldn’t be complete without direct involvement with noteworthy filmmakers themselves. The brand is currently associated with four Testimonees – Kathryn Bigelow, James Cameron, Alejandro G. Iñárritu and Martin Scorsese – who have collectively won 57 Academy Awards. Beyond just honouring their works and contributions to cinema, Rolex is also collaborating with these auteurs in different ways to support and enable them to share their wisdom and experience with the next generation of filmmakers.

Left Image
Rolex Testimonee Kathryn Bigelow with her Oyster Perpetual Datejust 36 in Everose Rolesor
Right Image
Rolex Testimonee Martin Scorsese with his Oyster Perpetual Day-Date 40 in yellow gold

One such initiative is the Rolex Mentor and Protégé Arts Initiative, which was conceived based on the belief that art is a continuum upon which experiences accumulate. To that end, Rolex has worked to facilitate the transmission of knowledge from one generation of artists to the next through this programme – with filmmaking being a category within its framework, of course.

To date, Alejandro G. Iñárritu and Martin Scorsese have both mentored protégés as part of this programme. Other film mentors in the Mentor and Protégé Arts Initiative have included Alfonso Cuarón, Stephen Frears, Mira Nair, Zhang Yimou and film editor Walter Murch. Consider this yet another example of Rolex’s penchant to take the long view on things, exactly like how it approaches its watchmaking and its watches. The result is a legacy and attitude that perpetuates excellence via constant – and consistent – innovations and improvements.

Academy Awards
Rolex
cinema
Rolex Mentor and Protege Arts Initiative
filmmaking
Jamie Tan
Talk to Me About:

Up Next For You

Upcoming Netflix Originals That You Will Want To Stream In 2021
Richard Augustin
Culture
Need To Keep Boredom Away? Here Are 5 Events You Should Catch In January 2021
Richard Augustin
Culture
From Money Heist To His Dark Materials, Here Are 15 TV Shows That Will End Their Run This Year
AFP Relaxnews
Culture
The Elder Statesman of Rock And Roll: Speaking With Foo Fighters' Dave Grohl
Jamie Tan
Culture
Here's your ticket to incisive commentary and insights from the celebrity sphere. Sign up for our newsletter.
×
Where are you?
Tell us so we can display what you want to see.
  • Malaysia
  • Singapore
Malaysia Singapore
Advertise About Privacy Policy Terms & Conditions
© 2021 Copyright Augustman