SCORE one for Singapore. Local brand Secretlab, which designs and manufactures chairs tailored for gamers, will now supply the most-watched electronic sports (eSports) events in the world.

These international tournaments – broadcast live via online channels while selling out iconic venues such as Madison Square Garden and Beijing’s “Bird’s Nest” stadium – are centred around what has historically been the world’s most popular videogame, League of Legends.

The sold-out Beijing National Stadium – affectionately referred to as the Bird’s Nest – was the site of the 2017 World Championship finals.

This may seem a trivial affair to most, but it’s worth pointing out that last year’s viewership for the World Championship match held in Incheon totalled 99.6 million – and this is a conservative estimate excluding certain viewership statistics reported from a burgeoning China audience.

That’s well within touching distance of the 2018 Superbowl viewership figures, which totalled 103.4 million, according to CBS News.

The young brand, which currently ships to over 50 countries nationally, joins the ranks of other prestigious partners of the eSport, including Mercedes-Benz, Audi and Mastercard. It is also one of only three global sponsors.

In addition to having its products feature on three of four annual international tournaments organised by game creators Riot Games (Mid-Season Invitational, All-Stars and Worlds itself), Secretlab chairs will also get airtime in the League Championship Series (LCS, formerly NA LCS), the longest-standing regional League tournament that’s based in North America.

Ian Alexander Ang, CEO and half of the founding duo behind SecretLab, said: “We are incredibly proud to provide our ultra-comfortable chairs to support the standards required by the most skilled League of Legends professional players in the world for 2019 and beyond.”

The gaming chairs get star billing, being one of the peripherals that gets ample screen time and which define the gaming experience. Pictured: EULCS team Fnatic at the World Championship Finals match in Incheon, 2018.

Singapore has yet to field a professional League player that has reached the knockout stages of the World Championship, our closest shot being “Chawy” Wong Xing Lei, who played for a number of Taiwan-based teams before becoming coach for LMS team Hong Kong Attitude.

But with Secretlab’s coup, we’re now guaranteed ten spots at every match. If you can’t beat them, seat them.

International stars and bands have headlined Worlds Finals in the past. Pictured: Jay Chou at the 2017 championship match in Beijing National Stadium.

PHOTOS: Courtesy of Riot Games.

written by.

Xiangjun Liao

XJ is the associate digital editor and works the F&B, tech, watch and motoring beats. Correspondingly, he's an alcoholic carnivore with a boyish fascination for all things mechanical. No prizes for guessing which Jaguar he wishes to commandeer.

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