Red solo cups, live acts, and the blistering Californian desert heat …
Yup, the Coachella Music Festival is back, and with it, throngs of fashion-savvy music goers like moths to a flame.
To kick off the festival, H&M hosted its inaugural H&M LOVES MUSIC pool party at the lavish and infamous Merv Griffin Estate; a 40 acre property nestled below the Santa Rosa Mountains in California that includes a race track, horse stables, and a private lake and pool.
The exclusive party drew over 500 guests including celebrities Diane Kruger, Joshua Jackson, Darren Criss and Julianne Hough.
“This is my third time in Coachella, and every year I come to see amazing bands, the weather’s gorgeous, you’re in Palm Springs, and the sunsets in Coachella are just magical; I love coming here,” said Diane Kruger. “I grew up with H&M. I was born in Germany and H&M was the only store that had anything that I wanted to wear, and to this day it’s the same.”
Guests played table tennis and bocce overlooking the Californian desert, and were entertained pool-side by headline act Santigold as well as performances by The Dough Rollers, DJ Shorty Stump, and DJ Michelle Pesce.
H&M has been an official Coachella sponsor for the last four years.
