What happens when two Swedish icons come together? Well in the case of multi-platinum pop star Zara Larsson and IKEA, it results in a special online concert. The Swedish pop sensation is teaming up with the furniture retail company for a one-off global online concert on International Women’s Day (8 March).
The dynamic live show will see Larsson perform songs from her latest album Poster Girl for the first time. The concert will also feature a performance of her biggest hits – in a unique setting courtesy of iconic Swedish business IKEA.
Ingka Group Chief Creative Officer, Marcus Engman revealed that the holding company and IKEA franchisee was thrilled to partner Larsson for this surprise performance. He revealed that this was just one aspect of the collaboration: “Stay tuned for more news on how we will be using Zara’s voice and passion for female empowerment to help make homes more equal this International Women’s Day.”
The live stream, presented by Live Nation, will air exclusively on Larsson’s Youtube channel for a limited time at 6PM GMT on 8 March 2021. (2am, 9 March in Singapore)
No Mere Poster Girl
The world belongs to Zara Larsson, but on International Women’s Day the world of Zara Larsson will become yours. Her stunning new album Poster Girl (released on 5 March) will be brought to vivid life for the first time, with different environments to be revealed exploring all sides of Larsson herself.
A world-class dancer, vocalist, and live performer, it’s also the opportunity to see the singer in her element and doing what she does best.
At just 23 years old, the Stockholm-based sensation has racked up over 6 million followers on Instagram. She has also showcased her sixth sense for hit melodies with a series of chart anthems (Lush Life, Never Forget You, I Would Like, Symphony and Ruin My Life to name but a few).
Her first international album, So Good, became the second most-streamed debut by a female artist ever on Spotify. Its follow up, Poster Girl, marks without a doubt her arrival at Pop’s Top Table.
“I am so excited to collaborate with IKEA on this performance on International Women’s Day,” said Larsson. “I have always felt so passionately about equality and I’m excited to dedicate my first show in over a year to all the amazing women around the world. I have missed performing live so much during this time I hope my band, dancers and I can bring some sparkle and fun to your homes.”
