Ever since Apple entered the streaming war by launching Apple TV+, the tech company has been making efforts and taking multi-functional approaches to set its streaming platform apart from others.

Now, Apple plans on spending USD 1 billion every year to produce movies that will be released in theatres, as reported by Bloomberg. Think of this move as an effort to increase its presence in Hollywood and to lure subscribers to Apple TV+.

Apple TV+: Why is Apple going to release movies in theatres instead of its streaming platform?

Although the company has agreed to do theatrical releases of movies it originally produces, this move is part of a larger plan to create awareness for its Apple TV+ streaming service. Previously, most of Apple’s original movies were directly released for streaming or released in a limited number of theatres. These include CODA which won the Oscar for Best Picture.

Now, according to internal sources, Apple is aiming to release its upcoming movies in more theatres. They have reached out to movie studios to partner up with them for the same. Potential releases this year could include Martin Scorsese’s Killers of the Flower Moon, starring Leonardo DiCaprio and Lily Gladstone, the spy-thriller Argylle that is being directed by Matthew Vaughn and Napoleon, a Ridley Scott drama about the French conqueror.

It’s also important to note that, as of now, there is no official press release or any sort of confirmation from Apple for the same.

Apple TV+ Movies
Image credit: IMDb

A similar approach was also taken by Amazon, in order to distribute and market its films. This too was done with the aim of producing high-quality original content for Prime Video, the company’s streaming service.

This seems to have paid off as today, Amazon Prime Video is one of the most popular streaming platforms in the world. The studio has produced and acquired a variety of films and TV shows, ranging from independent and art-house films to big-budget blockbusters. Some of Amazon Prime Video’s most popular original series include The Marvelous Mrs. Maisel, Transparent and Jack Ryan, while its roster of critically acclaimed films includes Manchester by the Sea, The Big Sick and Late Night.

Well, we will just have to wait and see how Apple implements its plan.

(Hero and feature image credit: Courtesy Unsplash/James Yarema and Omid Armin)

Frequently Asked Questions (FAQs)

Question: When will Apple TV movies release in theatres?

Answer: As of March 2023, no official announcement has been made by Apple regarding the release of its upcoming original movies in theatres.

Question: Which is the best movie on Apple TV right now?

Answer: Apple TV has a wide variety of acclaimed movies such as CODA, Causeway, Greyhound and The Tragedy of Macbeth.

written by.

Sanika Achrekar

Digital Writer, Augustman
Sanika lives for fashion and skincare. She enjoys writing about style, beauty, and lifestyle. She worked as a fashion writer for Man's World India magazine. When not writing about designers and trends, she likes to shop, travel, try new Sushi restaurants, practise pilates and rewatch her comfort shows.
What We Know About Apple’s USD 1 Billion Bet On Exclusive Movies For Theatres And Apple TV+
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