We’re getting closer to the release of H&M’s latest designer collaboration with London-based womenswear brand Erdem. By now, the entire womenswear and menswear collections (complete with prices) have been released for pre-buying strategies and are visually what one would expect from Erdem – romantic flounces and tons of floral prints. But if you’re not convinced by the aesthetics yet, the much-awaited Baz Luhrmann short film will make you an ERDEM x H&M convert.

From left: Tom Rhys Harries, Ruby Dagnall and Hero Fiennes-Tiffin

We first saw a teaser of what the short film could detail when the ERDEM x H&M collaboration was first announced. Accompanied by an arresting strings-led score, the teaser followed the three protagonists running through gardens and fields while wearing pieces from the collection.

Starring in the 4-minute film are young up-and-coming actors Ruby Dagnall, Tom Rhys Harries and Hero Fiennes-Tiffin. Harry Potter film fans might recognize the latter as an 11-year old Tom Riddle in Harry Potter and The Half-Blood Prince and is the real-life nephew of Ralph Fiennes who plays Lord Voldemort in the series.

From left: Baz Luhrmann and Dame Harriet Walter

The Secret Life of Flowers starts out with both boys driving into Reddham Gardens, where according to Harries’ character, “it’s always spring”. A huge mansion filled almost carelessly with a plethora of flowers comes into view, creating a private world where the most beautiful flowers and people (including models Neels Visser and Armando Cabral) are gathered. The boys are greeted by the matriach of the mansion, a striking and regal persona portrayed by Dame Harriet Walters. Ruby Dagnall (Harries’ sister in the film) dramatically makes her entrance during a dinner scene and a love triangle begins to take shape; love blooms in spring after all.

The cinematic production is pure Baz Luhrmann. The sets are enchantingly gorgeous, the actors are brilliant and the exclusive new track by Years & Years (we need the song to be released on Spotify now!) all come together to create a narrative that captures the essence of the ERDEM x H&M collection.

Designer Erdem Moralioglu

The ERDEM x H&M collection will be released 2 November at H&M Orchard Building and ION Orchard as well as hm.com. Stay tuned for our exclusive interview with designer Erdem Moralioglu in the November issue and on AUGUSTMAN.com.

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It’s Always Spring With ERDEM x H&M
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