There’s no new album in sight for Mick Jagger and his bandmates, but Rolling Stones fans can console themselves with the band‘s latest and most unexpected project — chocolate.

Music lovers are surely familiar with the hit ‘Brown Sugar’, which the band released in 1971 ahead of the album Sticky Fingers. They will soon be able to rediscover the song in the form of a milk chocolate bar, which was released for purchase on the Stones’ official website from January 29. Another confection named ‘Cherry Red’ combines dark chocolate and cherry, and references the song ‘You Can’t Always Get What You Want’ — in which Mick Jagger claims it is his favourite flavour.

The price of the two chocolate bars, however, may not be pleasing to fans of the band: Count 5.95 pounds per confectionery, plus delivery costs of 3.95 pounds (S$10.90 and S$7.20). ‘Brown Sugar’ and ‘Cherry Red’ join a large collection of merchandise that the legendary British band offers for sale on their official website. Offbeat pieces range from T-shirts to embroidered luggage tags and masks with the sassy mouth of the Rolling Stones.

The commercial appeal of merchandising

These spin-off products, better known as “merch”, are a significant source of income for many musicians, especially now that concerts and world tours have been at a standstill for months. The Rolling Stones were scheduled to begin a series of 15 dates in North America as part of their “No Filter” tour when the pandemic thwarted their plans. The band’s previous tour generated US$177.8 million (S$236.4 million) in revenue, according to trade magazine Pollstar.

Aware of the commercial potential of such merch, the Rolling Stones opened their first boutique in the world last September. The store located in the heart of London’s Carnaby Street district made headlines when it opened in the midst of the pandemic.

(Main and featured image: Suzanne Cordeiro/ AFP)

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