Keen to tuck into the new McDonald’s x BTS Meal at your nearest McDonald’s? Well, it looks like you may have to wait a while longer. The menu collab between the fast-food giant and K-pop icons will now launch on 21 June. The delay is due to the Phase 2 heightened alert.
The McDonald’s x BTS Meal however is already being rolled out across the globe. Neighbours Malaysia and Vietnam were some of the first nations to sell the meal to eager fans. The reception was understandably there with long queues spotted at several McDonald’s outlets.
Eager to capitalise on the fervour, some individuals have even taken to e-commerce sites to sell empty packaging of the McDonald’s x BTS Meal. Go figure.
Much Anticipated Collab
As far as collaborations go, this partnership between the Golden Arches and K-pop’s biggest icons is a definite big win-win. McDonald’s have collaborated with personalities in the past with their celebrity signature orders program. Last year, the fast-food restaurant rolled-out cultural sensation Travis Scott’s favourite meal across restaurants in the U.S.
However, this new collaboration marks the brand’s biggest roll-out of a celebrity signature globally. Kicking off in the U.S. on 26 May, the McDonald’s x BTS Meal global tour will reach 50 international markets. This will allow fans to enjoy the superstar band’s signature order from the fast-food outlet.
This includes a 10-piece Chicken McNuggets, medium World-Famous Fries, medium Coke and Sweet Chili and Cajun dipping sauces, which are inspired by popular recipes from McDonald’s South Korea. “The band has great memories with McDonald’s. We’re excited about this collaboration and can’t wait to share the BTS Meal with the world,” says BIGHIT MUSIC, label of BTS.
The timing of the roll-out of the McDonald’s x BTS Meal could not be more perfect. The band recently scored major wins at the Billboard Music Awards. They have also been bringing people together through their music and positive messages ever since they first exploded on the scene in 2013.
Coinciding with the launch of the new BTS meal, McDonald’s is also introducing a new commercial featuring the band’s new single, ‘Butter’. You can tune in here to watch the ad.