Chivas Regal has returned with the third edition of The Winning Seat, which will run from 11 December 2020 to 14 March 2021. Unlike its predecessors, which were live events, the campaign this time will be entirely virtual. The prizes to be won, however, are just as attractive, and include a virtual meet-and-greet session with a selected Manchester United first team player.

Chivas Regal The Winning Seat

For a start, there’s the free-to-play digital football challenge that involves making free kicks against a virtual goalkeeper. Scores are tracked, of course, and the top three players will win prizes at the end of every two weeks before the leaderboard resets. Players who complete their first game every fortnight will win an instant prize as well, so there’s something for everyone.

Chivas Regal 12


Chivas Regal has also partnered with Manchester United’s partners to offer other prizes with every purchase of a bottle of Chivas Regal 12. To participate, simply purchase a bottle of Chivas Regal 12 from participating outlets or e-commerce platforms, and redeem the prize online instantly via a lucky dip format where you “choose” your “seat” in a virtual stadium. This includes The Winning Seat, which holds the prize for the virtual meet-and-greet. Five pairs of winners will get to attend the session, so good luck!

More information is available on the microsite for The Winning Seat.

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Chivas Regal returns with the third edition of The Winning Seat
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