We have seen the Rolling Stones release their own chocolate. Now we have Lady Gaga launching a limited edition champagne with Dom Pérignon.
The partnership will see the music icon and vintage champagne maker release limited edition bottles along with a sculpture designed by Lady Gaga herself. The new creative project is described as a “celebration of pushing the boundaries of creation, constant reinvention, and passionate dedication”.
The champagne brand also hopes the alliance will serve as a force of creative freedom – one that is able to elevate consumers and fans, individually and collectively.
Getting Creative With Champagne
This partnership is the latest from Dom Pérignon. In the past the champagne house has also hooked up with the likes of Lenny Kravitz. In 2019, the musician switched roles to that of a designer, producing a limited edition bottle for the brand.
Most recently, Dom Pérignon also collaborated with Italian jewellery brand, Bvlgari for a limited edition 2004 rosé Champagne. The bottle comes paired with a custom-made rose gold Bvlgari Serpenti necklace.
The collab with Lady Gaga however results in the creation of a shared universe between the two iconic creators. The artistic project will kick off on 6 April with the launch of limited edition bottles and a sculpture designed by Lady Gaga. There will also be, naturally, an advertising campaign centred on the global superstar.
Because Dom Pérignon wholeheartedly embraces the causes of the artists it collaborates with, this alliance will result in meaningful support for Lady Gaga’s Born This Way Foundation. The foundation supports the wellness and mental health of young people, empowering them to create a kinder and braver world.
(Images: Dom Pérignon)