Within the decade, the automobile industry will witness a paradigm shift as more car brands switch towards an all-electric future. Tesla may have been the first to establish itself as a fully electric car brand. Now, however it is due to face some stiff competition from renowned marques.
Several big automotive brands are now banking on the segment, producing full electric vehicles (EV). However, in recent months, several major brands have committed to a strictly all-electric, zero-emission future. The move to producing EVs is both wise and good for the environment. Public perception towards electric cars has changed and so has the technology.
With improved range, and the creation of a charging infrastructure, electric cars are now viewed as a viable transport option. Adding to that, most major cities are also outlining a ban on combustion cars within the next few decades. The UK for one, will outlaw the sale of petrol and diesel cars by end of the decade. Norway, California, and France will also ban internal combustion engine vehicles by 2025, 2035 and 2040, respectively.
As the world looks to electric vehicles as a means of city commute, car brands have been quick to capitalise. Here are the car brands that will give Tesla a run for its money in this important electric shift.
BMW is putting all of Mini’s eggs into the proverbial electric basket, by making its subsidiary an all-electric brand. The move is vital to the BMW Group’s ambition to transition to battery-powered vehicles. Despite only having the Mini Electric in its stable now, the automaker aims to produce full-electric models from 2030. The brand’s last combustion engine model will reportedly be released in 2025.
A large part of Mini’s electric game plan revolves around the brand’s partnership with China’s Great Wall Motor. With the Middle Kingdom the largest EV market in the world, the switch to EVs is a sound business move. Mini is also reportedly working on an electric Countryman, which is due to roll out in 2023.
UK’s Jaguar Land Rover group will make the Jaguar luxury brand fully electric by 2025. Jaguar currently produces the I-Pace, its first electric SUV, but the brand’s electric stable will no doubt expand. The company will reportedly invest US$3.5 billion annually for electrification technologies as well as connected vehicle services. JLR will also look into developing hydrogen fuel cells as part of its zero-emissions goal.
Jaguar’s move to the EV segment follows news of Land Rover’s plans to release its first EV in 2024. It will be the first of six full electric models planned for the course of five years.
The Swedish marque currently has two all-electric cars in its portfolio – the XC40 Recharge and the C40 Recharge coupe-SUV. But by 2030, Volvo has announced it will only sell electric models.
The switch in focus was announced by Volvo’s chief technology officer, Henrik Green, who admitted that there is no long-term future for cars with an internal combustion engine. As such, the brand will phase out all internal combustion powered models including hybrids within the timeframe. Volvo Cars expects 50% of its global sales to consist of its EV models. To meet this target, the brand is planning to roll out several new EV models in the next few years.
The American car brand is not shifting to an electric future in its home country, but it will in Europe. The Blue Oval brand has pledged that all its cars sold in the continent will be electric by 2030. Ford is also investing USS1 billion to convert a plant in Germany to produce its electric cars.
Ford currently produces the E-Transit for the commercial sector, and the Mustang Mach-E SUV, as part of its electric stable. It is also reportedly testing a Ford F-150 Electric Pickup, which is targeted to be sold sometime in the next two years.
For a 101-year-old automaker like Bentley, the decision to go fully electric is a big deal. After all, it is known predominantly for its high-performance cars such as the Bentayga SUV and Flying Spur Sedan. Bentley will be one of the first to produce a pure luxury electric product.
It does have some ways to go as its first electric offering is only due to arrive in 2025. Still, Bentley Motors CEO, Adrian Hallmark is confident that the marque’s entire line-up will be electric by 2030.
Chinese car maker Geely has thrown its hat into the EV market and set its sights on competing with Tesla. The company has announced that it will develop and manufacture high-end electric vehicles under the Zeekr brand in China. It also expects to expand the roll-out beyond China’s shores in the future.
Zeekr will occupy the premium EV space and will reportedly produce its first all-electric model later in 2021. The brand is also committed to launching a new electric model every year for the coming five years.