The Prancing Horse is setting its sights on an electrified future.
Ferrari has announced plans to present its first fully electric car in 2025. The Italian sports car maker also intends to turn 80 percent of its production into all-electric or hybrid models by 2030 — marking a major shift for an iconic brand renowned for its powerful combustion engines.
“Electrification is a way to improve performance,” new chief executive Benedetto Vigna said as he unveiled a four-year strategic plan spanning 2022 to 2026, at the brand’s historic Maranello site in northern Italy.
“Ferrari‘s first all-electric car will be 100 percent a sports car,” commercial director Enrico Galliera told AFP.
“We will develop an electric car that will deliver the same emotions as when you drive a (traditional) Ferrari,” he pledged, without revealing any technical details.
Ferrari’s electric (car) dreams
The Italian luxury carmaker plans to expand the Maranello plant and create a third production line for hybrid and electric vehicles. Under the plan, some 60 percent of its production would be all-electric or hybrid models by 2026, rising to 80 percent by 2030.
Other upcoming new products include Ferrari’s first SUV, “Purosangue” (Thoroughbred), which will be unveiled in September, with deliveries from 2023. Including the all-electric offer, another 15 new launches are expected between 2023 and 2026, Vigna said.
Ferrari, which celebrates its 75th anniversary this year, broke results records in 2021, delivering 11,155 cars — up 22.3 percent — and generating revenue of 4.3 billion euros (up 23.4 percent).
It said Thursday it was setting an ambitious target for revenues. The 6.7-billion-euro ($7-billion) goal for 2026 is well above this year’s estimated revenue of around 4.8 billion euros.
Vigna did not give many details of the new Purosangue, other than that it will be a sports car and will have a V12 engine, a trademark of the mythical brand. But he said: “I am confident it will exceed all expectations.”
He emphasised its exclusivity, saying it would make up on average fewer than 20 percent of total deliveries. Under the previous strategic plan unveiled in 2018, Ferrari had also promised the launch of 15 cars — a target Vigna said had been reached.
This story was published via AFP Relaxnews
(Main image: Lance Asper/ Unsplash; Featured image: Joshua Koblin/ Unsplash)