On 23 April 1946, Enrico Piaggio registered the patent for a wasp-shaped two-wheeler, called the Vespa. Little did he know that his little scooter would eventually become a stylish pop culture icon that transcends generations.
It has been 75 years since the Vespa first took to the streets and to date, over 18 million of these scooters have buzzed their way into the world. The secret to the Vespa’s success has often laid in the way it was designed. Classy, yet cool, it redefined what a motor scooter could be. It was a revelation of sorts, and eventually a symbol of the ‘dolce vita’.
Following the turmoil of the post war, the motor navigated its way to the Swinging 50s and the Golden 60s. Decades on, its symbol as an icon not only remains intact but has grown stronger than ever. To mark its sapphire jubilee, the Piaggio Group has revealed the Vespa GTS 75th Anniversary, a contemporary take on the legend that helped changed the world.
Celebrating A Timeless Icon
The Vespa 75th comes in a special “Giallo 75th” colour scheme – a contemporary interpretation of the original model’s colour. Develop specifically for the new series, it evokes the heritage, innovative spirit, and fashion-loving style of the motor when it first arrived in the 1940s.
The side panels and front mudguard proudly display the number 75 in a stronger shade for an elegant tone-on-tone effect. The motif is replicated on the front of the scooter with the traditional ‘tie’ finished in opaque pyrite yellow.
The anniversary model also features a special nubuck leather saddle in smoke grey. Its pipes and wheel rims are presented in grey with a diamond finish. The Vespa 75th is also kitted out with a host of chrome-plated details on the badge, front mudguard, the instrument cluster, muffler, rear-view mirrors.
Adding Style & Modernity
Remember that rear luggage rack? Well now it houses a round bag, modelled after the typical spare wheel holder. Made from velvety-soft nubuck leather in the same colour as the saddle, the bag has a shoulder strap for easy carrying. It clips on the luggage rack with a quick-release mechanism.
The anniversary model arrives with a 4.3-inch TFT colour display. The fully digital instrument cluster makes the best possible use of the capabilities of the Vespa MIA smartphone connectivity system.
Also, to mark the exclusivity of this special celebratory series, each Vespa 75th comes with an exclusive welcome kit. Inside are an elegant Italian jacquard-silk scarf with handsewn hems, a vintage steel Vespa plate, a personal owner’s book, and eight collector postcards with images from the eight decades of the Vespa story.
A fitting memento really for a truly historic piece of machinery.
(Images: Piaggio Group)