This weekend, Singapore’s largest IT Retail player opens the doors to its new 14,000 square feet flagship store in Bugis Junction. This marks Challenger’s 40th store islandwide. If you’re a ValueClub member, a trip to the store this weekend is going to be worth your time because there are going to be deals aplenty. In fact, you’d probably want to head down even if you aren’t a member.

The flagship store boasts an intriguing design, featuring what Challenger describes as 15 lifestyle concepts zones backed by data-analytics, proven to guide shoppers in their purchases. Some of the concept zones we think you should check out include:

Intelligent Living

Great for new home owners: Features smart devices like routers, security cameras, smart lighting, and home appliances.

Fitness Station

For the fitness junkie: Get more out of your workout routine with the latest smartwatches and activity trackers.

Game On

For the gamer: Challenger has brought back its famed Game On! Zone, featuring the latest consoles and gaming accessories from Microsoft, Sony and Razer.

Apart from these zones, Challenger is also proud to present the leaders in drone manufacturers, DJI and Parrot. Both these brands will have their own experiential counters in the store, so you’ll be able to try out their nifty gadgets for yourself.

There’s a ton of other stuff to check out at this new flagship, so we suggest you take some time out during this long weekend and treat yourself to some retail therapy. For more information, visit


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