This year marks the 20th anniversary of Sennheiser’s engagement with the Asian market. The German audio company which remains a family-owned label even today, was established in 1945 and today creates avionic equipment for both professionals and consumers, with several subsidiaries that also create audio and visual studio equipment. As such, it has engaged a number of Sennheiser users from all walks of life in a multimedia campaign that demonstrates how music and quality sound has the capacity to mesmerise and evoke great passion and emotion in the audience. “The Pursuit of Perfect Sound” kicks off on Facebook and Youtube with a series of videos of its “Sound Heroes” – DJs, rock bands, singers, sportspersons and more – who enjoy music through Sennheiser on a daily basis.
“This is Sennheiser Asia’s most coordinated marketing initiative that unites all Sennheiser products on a uniform brand platform. It creates synergies among all the local activities in the region, housing them under the new global brand umbrella, ‘The Pursuit of Perfect Sound’. Through our Sound Heroes, we can speak genuinely and credibly about how Sennheiser makes a difference,” said Ng Chee Soon, President & Managing Director, Sennheiser Asia. “We firmly believe that intense sound will bring about intense emotion. For decades, we have seen how music drives people’s exploration and develop-ment of their passions. That is why Sennheiser is investing heavily in our research & development. We are constantly challenging industry norms for new innovations and it is in our DNA to pursue that elusive perfect sound.”