Zenith celebrates the 50th anniversary of the El Primero this year. The movement and its namesake watch remain the only hi-beat chronograph in production today, but they have since been further iterated for improved performance, reliability, and aesthetics.
To mark the occasion and trace the El Primero’s evolution, Zenith is holding a pop-up exhibition, A Star Through Time, in the heart of Orchard Road at Ngee Ann City’s Civic Plaza from 28 August to 1 September. The exhibition will occupy a massive 400 square metres, and tell the story of the El Primero – as well as Zenith’s own journey – through various highlights including historic calibres and watches, interactive displays, and even an open concept watch bar.
A Star Through Time will also feature the Le Monde Étoilé showcase, based on the Le Monde Étoilé de Zenith program that debuted at the brand’s Le Locle manufacture in April last year. Curated in partnership with the Neuchâtel Tourism office and museography specialists, Le Monde Étoilé will walk attendees through various aspects of the mechanical watch, thus allowing the general public to better appreciate its inner workings.
Should a mere walkthrough be too bland for you, there are also watchmaking clinics being hosted on 31 August and 1 September. Simply register your interest by emailing zenithmbs.singapore@zenith-watches.com with your details.
