BOSS Bottled and Chris Hemsworth redefines what makes a man today
Augustman Logo
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
E-Magazine
Most Trending
BOSS Bottled and Chris Hemsworth redefines what makes a Man of Today
Most Recent
BOSS Bottled and Chris Hemsworth redefines what makes a Man of Today
Most Trending
Luxury Watches To Welcome The Year Of The Ox
Most Recent
Keeping Time: Here Are Our Watch Resolutions For 2021
  • Fashion
  • Watches
  • Grooming
Most Trending
The Tokyo Olympics Will Be Held This Summer But Some In Japan Aren’t Too Keen On It
Most Recent
Shattered Faith. Broken Alliances.
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Most Trending
WhatsApp Has Updated Its Terms And Its Rivals Are Reaping The Benefits
Most Recent
Samsung Galaxy S21: The Details On The New Flagship Smartphone
  • Tech
  • Motoring
Most Trending
The Brave Newer World Of Wines… And Other F+B Notes
Most Recent
Glenfiddich celebrates a prosperous Chinese New Year
  • Dining
  • Drinks
Most Trending
More Air Travel Bubbles (ATB) We’d Like To See
Most Recent
Detourism: Can The Past Year’s Lessons Teach Us To Become Better Tourists?
  • Travel Guides
  • Hotels & Resorts
Most Trending
Razer Has Created A Futuristic Face Mask Equipped With Built-In Microphones And Lighting Effects
Most Recent
Free Workout Apps That Will Help You Smash Your 2021 Weight-Loss Goals
  • Fitness
  • Health
Most Trending
AUGUSTMAN Singapore: Free Digital Issues For The Next 3 Months
Most Recent
Uncover Mindful Living with AUGUSTMAN x LIFESTYLEASIA
  • Men of the Year
  • MVMT
  • A-Listers
  • Hit List
  • sg
    • MY
    • SG
  • Search
BOSS Bottled and Chris Hemsworth redefines what makes a Man of Today
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Style
Keeping Time: Here Are Our Watch Resolutions For 2021
Style
Luxury Watches To Welcome The Year Of The Ox
Style
Shawn Stussy x Dior B27 Is The ’90s Throwback Sneaker You Want Right Now
Augustman Logo
sg
BOSS Bottled and Chris Hemsworth redefines what makes a Man of Today
Back
All  Style
  • Fashion
  • Watches
  • Grooming
Back
All  Culture
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Back
All  Gear
  • Tech
  • Motoring
Back
All  Food & Drink
  • Dining
  • Drinks
Back
All  Travel
  • Travel Guides
  • Hotels & Resorts
Back
All  Wellness
  • Fitness
  • Health
Back
All  AM Select
  • Men of the Year
  • MVMT
  • A-Listers
  • Hit List
E-Magazine
  • Malaysia
  • Singapore
  • Facebook
  • Twitter
  • Instagram
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Logo
Style

BOSS Bottled and Chris Hemsworth redefines what makes a Man of Today

Presented by Boss Parfums
Augustman
02 Nov 2019
Article Hero Image
Chris Hemsworth, the global fragrance ambassador of BOSS Bottled.
Trending Now
Samsung Galaxy S21: The Details On The New Flagship Smartphone
GearRead More
Keeping Time: Here Are Our Watch Resolutions For 2021
StyleRead More
Free Workout Apps That Will Help You Smash Your 2021 Weight-Loss Goals
WellnessRead More
Glenfiddich celebrates a prosperous Chinese New Year
Food & DrinkRead More
What's up in the world of fashion, jewellery and watches? Sign up to receive it all.

The brilliant thing about being a Man of Today – or striving towards it – is that we’re no longer bounded by the ideal male archetypes. Today, a man is not measured by his machismo, his appearance, or his success, but rather his actions.

To Hugo Boss, the Man of Today abides by the codes of integrity and respect that shape his choices and behaviour; he shares and celebrates his own idea of success. This message, the subtext in Hugo Boss’ Man of Today campaign, is naturally best fronted by actor Chris Hemsworth – the global fragrance ambassador of BOSS Bottled – and perfectly embodied within its fragrance, BOSS Bottled.

Hugo Boss: Chris Hemsworth using the classic BOSS Bottled
Chris Hemsworth using the classic BOSS Bottled.

–

“It’s about the qualities of honesty and integrity, which is a great message to be a part of”

–

BOSS Bottled has a lasting fragrance with a fruity top note and a woody base note. This gives a refreshing and elegant scent that transitions well as it settles, not unlike a man who chooses to focus on the qualities of integrity and respect to become a Man of Today. Hemsworth resonated with the attitude Hugo Boss reflects, one which his parents bestowed upon him. “It’s an approach I hope to instil in my kids as well. It’s about the qualities of honesty and integrity, which is a great message to be a part of,” he puts.

BOSS Bottled is more than just a fragrance. However, if there’s one thing Hugo Boss wants out of the men today is this — it’s the time for you to show the world who you are through your actions, through the values you live by, and through the standards you set for yourself as you strive towards your own definition of success. That is what makes a man of today, and that is Hugo Boss’ Man of Today.

BOSS Bottled available here at $128 for 100 ml.

This story was first published in Augustman Malaysia.
fragrance
hugo boss
Chris hemsworth
BOSS Bottled
Augustman
Talk to Me About:
Men's Grooming

Up Next For You

Nike Has Released Its First Self-Lacing Air Jordan Shoes
Richard Augustin
Style
5 watches to look out for at JeweLuxe Singapore
Evigan Xiao
Style
Sponsored Content
Dive in with Seiko's new Prospex "Hawksbill Turtle"
Jamie Tan
Style
All You Need To Know About Bulgari Man Glacial Essence
Syed Zulfadhli
Style
What's up in the world of fashion, jewellery and watches? Sign up to receive it all.
×
Where are you?
Tell us so we can display what you want to see.
  • Malaysia
  • Singapore
Malaysia Singapore
Advertise About Privacy Policy Terms & Conditions
© 2021 Copyright Augustman