Brother: When a printer looks like architecture
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Brother: When a printer looks like architecture

Presented by Brother
AUGUSTMAN
31 May 2019
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Brother printer
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The multifunction centre (MFC) is perhaps the epitome of beauty in simplicity. All you do is make sure it’s properly stocked with paper and each time you press a button, it’ll print, scan or copy whatever documents that you need.

When Brother approached us with its MFC in hand, we asked if we could dismantle it, and discover what actually made it tick. It was a throwback to the time when we were children with a screwdriver in hand and the innards of our toys around us. We’re still holding that screwdriver, of course.

A closer look at the symmetrical innards of the Brother MFC-L3750CDW
A closer look at the symmetrical innards of the Brother MFC-L3750CDW

Brother has engineered its MFCs such that they are easy to operate, and the same goes for its parts. As you can see in the pictures in the spread, the parts could be easily dismantled or removed with a simple screwdriver. More importantly, they could be easily put back.

Such ease is important when users need to replace the toner cartridges, fix paper jams or even troubleshoot minor problems, so that they can back to the more important tasks at hand, especially when a deadline is looming in front of you.

There is also an architectural beauty to the dismantled parts of Brother’s MFCs, a symbolism of the empires it can create with the documents it prints, scans and copies.

The toners in the Brother printer resemble an avant-garde building
The toners in the Brother printer resemble an avant-garde building
The electrostatic component in a Brother printer that resembles a swimming pool
The electrostatic component in a Brother printer that resembles a swimming pool

A romantic notion, perhaps, but our tech products have become such ubiquitous parts of our lives that we’ve rarely, if ever, stopped to wonder how these products tick. So, the next time you look at something like a Brother MFC, consider the beauty and intricacies that lie within.

Discover Brother at brother.com.sg

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