Japan is having a huge moment in the fashion spotlight. From fragment design’s collaboration with Louis Vuitton to the increasing mainstream prominence of underground labels such as visvim, mastermind JAPAN and A Bathing Ape, the world is beginning to appreciate the understated aesthetics and clean perfectionist lines that you can only find in the Land of the Rising Sun.
So, when three of Japan’s biggest streetwear labels decide to join forces, you know that the resulting collaboration won’t disappoint. This is not ASICSTIGER, BEAMS and mita sneaker’s first try in the rodeo. The three of them previously worked together for a popular capsule collection back in June 2016 and decided to join forces again for a new project.
Given the moniker Souvenir Jacket, the collection consists of four items – the GEL-LYTE III shoe, a navy velour hoodie and pants combination, and two long-sleeve T-shirts in navy and white featuring an original dragon graphic running down both sleeves.
The entire line-up was inspired by Yokosuka Jacket, the OG of souvenir jackets that was all the rage in the fashion world last season. The story is that at the end of World War II, American soldiers stationed at the naval base in Yokosuka, Japan wanted to bring back personal souvenirs. One of the soldiers came up with the idea of embroidering motifs onto his flight jacket and his peers began copying his idea. Thus the souvenir jacket was born.
The centrepiece of the Souvenir Jacket collection is the GEL-LYTE III shoe, which features a number of the iconic details of the Yokosuka jacket. The shoe upper is made of navy pigskin nubuck and velour, and an embroidered dragon face adorns the heel. Japan is lettered in an original script along the side. Another dragon, an original graphic design, graces the sole.
The shoes retail at S$229 and is available at STARTHREESIXTY and Limited Edt while the clothing apparel starts from S$89 at Limited Edt. The ASICSTIGER x BEAMS x mita sneaker Souvenir Jacket collection is out now.