Eddie Peng must be doing something right. After all, this is the fourth time that BOSS Eyewear has chosen to tap on the youthful looks of the Taiwanese actor. The partnership, which first started in spring/summer 2016, is a great example of a brand that stays true to its tenets, that of modern masculinity, and Peng was more than happy to continue the relationship.
“This season’s colors are more muted and subtle, which suits me perfectly. The truth is, I am instinctively drawn to quieter colors. The carbon and rubber range is especially appealing. It seems like such an unlikely combination of materials, yet everything comes together so elegantly,” says Eddie Peng.
The campaign was shot by Glen Luchford and evokes the cinematic and evocative aesthetics of Old Hollywood films reinterpreted for the modern day. “We all had a great time doing the shoot in New York City with Luchford. Even though it was our first time working together, we had good fun. I had time to relax and unwind, and it was such a nice change from being on a film set. I always have a great time working with the creative team, which BOSS Eyewear puts together,” described Peng.
Peng recently starred in Our Time Will Come and Tales of Wukong, two Chinese action films set in very different time periods, on top of shooting the BOSS Eyewear campaign. Will the collaboration continue next year? Peng and BOSS Eyewear are keeping mum. In the meantime, check out more images from the autumn/winter 2017 campaign below.